The Game Awards has introduced a refreshed logo created by Vienna-based design firm STUDIO HERRSTRÖM, specifically for the upcoming award ceremony. Since the event’s inception, its distinctive symbol has been the “Angel” trophy with wings directed upwards. In the new version, this image has been given an abstract interpretation, becoming dynamic and expressive. The lines comprising the symbol have merged into a unified geometric form that is simultaneously concise and energetic.
Throughout its existence, The Game Awards has grown into a global event, attracting millions of viewers, industry representatives, and famous musicians. The awards honor achievements in game development, technical innovation, and original storytelling approaches. Every year, organizers set ambitious goals to inspire and amaze the audience. The new visual identity vividly illustrates these aspirations.
STUDIO HERRSTRÖM carefully reworked the award’s symbol, building an integrated graphic system around it. The geometry of the new logo is featured in stage design, screen animations, and digital interfaces. The interplay of delicate and strong lines, reminiscent of flapping wings, adds dynamism and rhythm to the graphics. Now, every announcement of nominees or winners is accompanied by distinctive visual elements.
The color palette remains refined yet striking: gold-bronze tones combined with black-and-white contrasts emphasize the event’s significance. The typeface pairing also demonstrates harmony: the geometric sans-serif Gellix ensures clarity and readability, while the contrasting serif typeface ABC Arizona Serif adds character and emotional depth.
This new visual system enhances the ceremony’s impact, highlighting its role not merely as an ordinary show but as a true celebration of gaming culture. It honors achievements that transform the industry and inspire millions of gamers worldwide.
