GeForce Logo

GeForce, which emerged in 1999 as a specialized line of graphics processors, was the brainchild of Nvidia, a company founded in 1993 by a trio of innovators, Jensen Huang, Chris Malachowski, and Curtis Prim. The company entered the market with the GeForce 256, a revolutionary graphics processor with programmable shading features. It was a watershed moment in 3D gaming, taking graphics and lighting to unprecedented levels and making Nvidia a pioneer in the PC gaming GPU arena.

Throughout the first decade of the 2000s, Nvidia consistently released new generations of GeForce GPUs, each surpassing its predecessor in both performance and features. For example, the introduction of the GeForce 3 series in 2001 was the next step in the evolution of gaming graphics.

In 2018, a landmark moment for the company and the industry took place – the debut of Nvidia’s GeForce RTX series. These are the industry’s first GPUs capable of real-time ray tracing, a feature that significantly improves lighting effects in video games. This innovation is made possible by specialized RT cores in Nvidia’s new Turing architecture.

In 2020, Nvidia didn’t stop there: the company pushed the boundaries of what’s possible even further. This year saw the launch of the GeForce RTX 30 series, based on the new Ampere architecture. This latest lineup delivered a noticeable jump in performance in gaming, artificial intelligence, and other computational workloads.

Today, GeForce remains Nvidia’s flagship series of gaming GPUs, directly competing with AMD’s Radeon series. In addition to personal computers, GeForce GPUs have also found their way into gaming consoles, including such well-known ones as the Nintendo Switch.