Genty Logo

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Genty: Brand overview

In the early 2000s, French engineer and auto racer Frederic Genty created an automotive business focused on producing luxury sports cars. Headquartered in the port city of Marseille, Genty Automotive spent its formative years refining prototypes and raising investment capital. The first model of the car, the Akura, was presented to the public in 2008. This mid-engine wonder costing around $200,000 was aimed at the upper echelon of car enthusiasts.

Over time, the company further expanded its lineup with limited edition models such as the Akura R and GT-R. These models featured both high-performance and luxurious interiors, capturing the imagination of high-end sports car enthusiasts. By the mid-2010s, Genty had established a dealer network in many major European cities.

In the second half of the 2010s, the company got involved in the production of electric cars and opened an ecological division, “Genty Eco.” This division produced electric versions of its cars, named e-Akura and e-GT.

Today, the company is still headquartered in Marseille and employs around 200 people. With around 400 customized vehicles produced each year, Genty Automotive has earned a reputation as an exclusive brand that seamlessly blends performance, luxury, and cutting-edge technology.

Meaning and History

Genty Logo History

2004 – today

Genty Logo

The name Genty Automobile is shortened to the succinct letter “g,” which is also typed in lowercase letters. The letter is slightly slanted to evoke a sense of motion. The designers modified the letter “g” by giving it an unusual protrusion at the top, sloping to the right. The black glyph is outlined by a border painted in various shades of gray, red, blue, and white. The base of the design is a pointed triangular shield in blue with a wide black and silver border. The logo uses a large number of gradients, thanks to which the image seems shiny and volumetric.

The slanted “g” and its unique design elements convey modernity and perspective, reinforcing the idea of movement inherent in the automotive field. The multicolored contours and extensive use of gradients draw attention and give the logo depth, embodying the versatility of the brand’s offerings. The triangular shield serves as a classic element indicating stability and protection, qualities valued in the automotive industry.