GFuel Logo PNG
At first glance, the strict GFuel logo may not seem to characterize the product it represents well. However, upon closer examination, a clear connection can be discerned. The drink’s caffeine mix invigorates, allowing one to remain energetic for an extended period, and the emblem represents this feature with monolithic glyphs.
GFuel: Brand overview
Meaning and History
When Gamma Labs decided to produce energy drinks in a compact form, they pondered over an identity that would fit well into the format of such a product and accurately reveal its purpose. Therefore, the manufacturer preferred the word “fuel,” emphasizing the essence of branding: “fuel,” “nourishment, refueling, support” for the body in stressful situations to enhance concentration and restore reaction speed. This is how caffeine affects a person. To show that the trademark belongs to this company, management added the first letter from its name – “G.” This format of the inscription is used in the emblem. The designers also focused on a business style, choosing a monolithic font with wide glyphs.
What is GFuel?
GFuel (or G Fuel) is an American brand of caffeinated energy drinks available as water-soluble powders and canned mixtures. They are produced by Gamma Enterprises, LLC, and come in three varieties: fruit punch, green apple, and lemon-lime flavors. The line was launched in 2012. The manufacturer’s main office is located in West Babylon, New York.
2012 – 2017
The GFuel logo is text-based. The inscription is made with massive letters featuring elements of a stencil font, which is clearly visible in the case of “E,” where the middle stroke is separated from the vertical line. The other characters are semi-rounded, with far fewer sharp angles. All glyphs are uppercase, blocky, outlined with thick lines. Notably, “G” is positioned separately from the word “FUEL,” which is written together: a small space is maintained between them. The first letter is also interesting for its unique typography: its inner end is diagonally cut and slightly pointed. All the characters are colored in silver with a gradient, giving them a protruding, chrome-like appearance, as if covered with shiny metal.
2017 – today
After modernization, the logo became simpler. The two-dimensional inscription retained a thick black outline but lost its volume. Now, the font resembles an accidental typeface, consisting of light letters with a dark outline. The flat design allows for better emblem display on screens of various digital devices, regardless of their size. It makes the name legible and clear.
Additionally, another line has appeared – with the slogan “Energy Formula,” typed in black font with a rightward slant. The phrase is center-aligned. The letters are geometric, with smooth sides and straight cuts at the ends.
Font and Colors
With bold glyphs, rounded corners, and especially the pointed stroke of “G,” the style of the inscription in the GFuel logo resembles the CGF Locust Resistance font, and with geometric elements and evenly cut ends – It looks Like Coalition. The second line is in italic uppercase.
The emblem’s palette is uniform: the scheme includes black, white, and grey with a silver gradient. The monochrome harmoniously complements the business style of the visual identity and ensures a strict atmosphere.
