Gilera Logo PNG
The Gilera logo strikes the eye with its vivid red lettering, nearly all of which has rounded internal corners. This is accompanied by a geometric design featuring a red diamond connected to two black circles. At the intersection of the circles, their white outlines break apart to form the automotive company’s name, consisting of differently sized glyphs arranged in an oval shape with pointed ends.
The choice of bold red for the brand name highlights energy, speed, and emotion—attributes closely associated with automotive performance. The rounded internal corners of the letters soften the aggressive impression that red can often give, providing a balanced visual appeal. The letters themselves, commanding in size, signal authority, and reliability, are key features one expects from a brand in the automotive industry.
The presence of geometric shapes adjacent to the name is no arbitrary choice. The red diamond is a focal point, drawing attention and symbolizing precision and clarity. Black circles flanking the diamond suggest completeness and unity. The interaction between the diamond and circles is crucial; they’re interlinked, representing the brand’s holistic approach to vehicle design and engineering.
Where the circles intersect, an interesting phenomenon occurs. The breaking of the white outlines to form the brand name signifies disruption and innovation. Through this subtle touch, Gilera conveys that it isn’t just a part of the industry but is set on reshaping it. This is further exemplified by the letters in the brand name being of different sizes and set in an oval arrangement with pointed ends. This design choice hints at the brand’s dynamic range of offerings, stretching from the conventional to the experimental.
The logo’s color scheme holds specific meanings. Red is for passion and energy, qualities associated with motor vehicles. Black symbolizes sophistication and elegance, qualities that consumers often seek. The touch of white represents purity and simplicity, underlining the brand’s straightforward approach to providing top-quality automotive solutions.
This emblem doesn’t merely identify the brand; it narrates a story of speed, precision, innovation, and a complete understanding of what consumers seek. Every logo component contributes to a layered message about the brand’s mission and values, from the vibrant red to the complex geometric arrangement. It is an excellent example of how design elements harmoniously convey a brand’s essence.
Gilera: Brand overview
| Founded: | 1909 |
| Founder: | Giuseppe Gilera |
| Headquarters: | Pontedera, Italy |
| Website: | gilera.com |
Around the same period, Gilera also made its mark on public roads by manufacturing a range of four-stroke motorcycles with engine capacities between 100cc and 500cc. The Saturno, designed by Giuseppe Salmaggi in 1939, was an influential model that drew inspiration from the brand’s racing heritage.
In the aftermath of World War II, Gilera set the pace in motorcycle racing circuits, clinching six world championships during the 1950s. However, by the end of the 1960s, Piaggio acquired the company. Despite the change in ownership, the Gilera brand never lost its reputation for sporty performance and engineering excellence. The company continued to excel, particularly in smaller engine displacements.
Today, while no longer at the zenith of its influence, Gilera’s manufacturing operations are alive and well, based in Pontedera, Italy, and still under the aegis of Piaggio. With a legacy of over a century, Gilera persists as a venerated name in Italy’s motorcycle history.
Meaning and History
1926 – 1934
1934 – 1947
1947 – 1954
1954 – 1956
1956 – 1993
1993 – 1998
1998 – 2007
2007 – today
