Gilera Logo PNG
Gilera: Brand overview
At the beginning of the 20th century, namely in 1909, Giuseppe Gilera laid the foundation for the creation of the iconic Italian motorcycle brand Gilera in the heart of Milan. In the 1930s, the company became active in motorcycle racing, introducing innovative technologies such as double overhead camshafts and superchargers. The Rondine model was particularly notable, reaching speeds of up to 140 mph.
Around the same period, Gilera made its mark on public roads with a range of four-stroke motorcycles with engine displacements from 100 to 500 cc. The Saturno, designed by Giuseppe Salmaggi in 1939, was an influential model that drew inspiration from the brand’s racing heritage.
After the end of World War II, Gilera took the lead on the racing circuit, winning six world championships in the 1950s. However, by the late 1960s, the company was acquired by Piaggio. Despite the change in ownership, the Gilera brand did not lose its reputation as a sporting and engineering leader. The company continued to excel, especially in the production of smaller displacement engines.
Today, no longer at the zenith of its influence, Gilera continues to live and grow, based in Pontedera, Italy, under the Piaggio umbrella. Gilera’s legacy of over a hundred years remains one of the most famous names in Italian motorcycle history.
Meaning and History
1926 – 1934
1934 – 1947
1947 – 1954
1954 – 1956
1956 – 1993
1993 – 1998
1998 – 2007
2007 – today
The word “Gilera” is written in large, bright red letters, almost all of which have rounded inner corners. Next to it is a geometric composition consisting of a red rhombus and two black circles connected to each other. At the intersection of the circles, their white contours diverge and form the name of the automobile company. This name consists of glyphs of different sizes arranged in the form of an oval with two pointed ends.
The use of bright red letters and rounded corners gives the logo a modern, friendly look. The geometric elements – red rhombus and connected black circles – add dynamics to the design, bringing thoughts of unity or synergy. The unique arrangement of the company name in geometric shapes symbolizes the combination of tradition and innovation, which fits well with the challenges and nuances of the automotive industry.
