Glister Logo

Glister Logo PNG

The Glister logo does not convey the brand’s essence because it does not contain obvious allusions to oral hygiene. The rounded letters resemble the soft outlines of the lips, but there is no direct reference to their shape. Sharp ends are associated with toothpicks, and smooth curves speak of the ergonomics of accessories for caring for teeth and gums. In turn, green is a symbol of health, purity, and naturalness.

Meaning and History

The Glister trademark received a personal sign of visual identity simultaneously with the release of the first toothpaste. No changes were made during its use: it looks the same as it did almost forty years ago. His main task is to present the product, which he does an excellent job.

Essentially, a logo is a wordmark – minimalistic, precise, and understandable. The word “glister” is in lower case and takes up all the white background space. Its peculiarity is the tops of the legs “l,” “I,” “t” cut diagonally. Although ordinary letters also have a cut, it is pronounced on the emblem due to the lack of serifs. Also, “r” looks individually, in which the upper segment is made in the form of half an arch.

What is Glister?

Glister is a line of oral care products, including toothpaste and mouthwash. It belongs to the company Amway, which launched it in 1982 for teeth whitening, plaque removal, and enamel remineralization. The headquarters is located in the city of Ada, Michigan.

Font and Colors

The text is very important for the brand, so the designers paid increased attention to it, making it well readable: simple and chopped up. The palette of the logo is pastel. Light green is chosen as the main color.

Glister color codes