Glister is a line of hygiene products for oral cavity care. It was founded in 1982 and belonged to the US marketing company Amway. The brand offers a full range of accessories and products to support healthy teeth and gums, which influenced its logo’s design.
Meaning and History
The Glister trademark received a personal sign of visual identity simultaneously with the release of the first toothpaste. No changes were made during its use: it looks the same as it did almost forty years ago. His main task is to present the product, which he does an excellent job.
Essentially, a logo is a wordmark – minimalistic, precise, and understandable. The word “glister” is in lower case and takes up all the white background space. Its peculiarity is the tops of the legs “l,” “I,” “t” cut diagonally. Although ordinary letters also have a cut, it is pronounced on the emblem due to the lack of serifs. Also, “r” looks individually, in which the upper segment is made in the form of half an arch.
Font and Colors of the Emblem
The text is very important for the brand, so the designers paid increased attention to it, making it well readable: simple and chopped up. The palette of the logo is pastel. Light green is chosen as the main color.