oral care Logos and Brands
Oral hygiene forms a separate segment of the consumer market, and the “Oral Care” section has collected logos of brands that produce toothpaste, toothbrushes, mouthwash, and other dental and gum care products. The brands represented include both divisions of large FMCG corporations, such as Procter & Gamble and Colgate-Palmolive, as well as specialized companies in dental hygiene. The visual symbols of the brands in this section appeal to images of cleanliness, freshness, and medical care, conveying the idea of a healthy smile. The oral care industry is valued at tens of billions of dollars, and competition between brands is reflected in frequent logo updates and the launch of new sub-brands.
