Sensodyne Logo

Sensodyne LogoSensodyne Logo PNG

The GlaxoSmithKline brand brings effective oral care products to the market. The Sensodyne logo representing the company represents two cleaning methods that maximize the effect of applying this cosmetic.

Sensodyne: Brand overview

Founded: 1961
Founder: GSK (until 17 July 2022), Haleon (from 18 July 2022)
United Kingdom
Sensodyne is a trademark of the American company GlaxoSmithKline. Since 1961, it has been producing oral care products. Offers a wide range of products for people with sensitive teeth.

Meaning and History

Sensodyne Logo History

A brand of toothpaste for sensitive teeth originated in Brooklyn, New York, where pharmacist Alexander Block introduced it. This happened in 1907. Sales were taken up by Block Drug. Gradually, the business began to bring great profits and became the main family business. In 1938 he was moved to New Jersey. In 2000, the company was acquired by Smith Kline Beecham PLC, later renamed GSK (GlaxoSmithKline). In the summer of 2022, he entered the structure of Haleon, so now the famous toothpaste brand belongs to her.

From its inception to today, the Sensodyne trademark has changed several logos. They are distinguished by practicality and the presence of a large inscription that prevails over graphics. Key attention has always been paid to text design: better readability, optimal letter spacing, and font type. Therefore, there are seven different emblems.

What is Sensodyne?

Sensodyne is a brand of oral care products owned by the British pharmaceutical company GlaxoSmithKline. It gained fame for its toothpaste that reduces sensitivity when coming into contact with acidic, sweet, hot, and cold food. This is achieved through the use of potassium nitrate and fluoride. The product range includes toothbrushes, mouthwashes, gum protection products, teeth whitening, and enamel strengthening items.

1961 – 1992

Sensodyne Logo 1961


The origin of the Sensodyne cosmetics logos was laid by the original disconcentrated circles of the same diameter. The manufacturer put two meanings: effective cleaning of the entire oral cavity and a circular method of cleaning teeth. For more authenticity, the emblem was painted in a soft pink color. On the left of the label was the trademark’s name, executed in a strict font with wide letters. Even though the text was printed and not handwritten, all the signs were connected – they had a connection at the junction points.

1992 – 2001

Sensodyne Logo 1992

After the black and white version, the cobalt inscription looks spectacular. And thanks to even bold characters with free inner space, it is easy to read. The exception is “e,” the sides converge so tightly that the glyph is visually perceived as an “o” with a crossbar in the middle. All letters except the first one are converted to lower case.

2001 – 2009

Sensodyne Logo 2001

The inscription had a right-sided slope, needle-like protrusions at the ends of the letters, and curved lines on the left, which became the prototype of semicircles. The color shifted from cobalt blue to dark blue with backlighting on one side for volume.

2003 – 2009

Sensodyne Logo 2003

After a long hiatus, the company redesigned it using existing elements. The developers made clear circular lines, moved them closer to the center, and placed the brand name on top. Also, they unified the palette, replacing all colors with blue, and proposed a different style of lettering.

2009 – 2012

Sensodyne Logo 2009

The logo of this period is almost a complete clone of the previous one. The exception is the font type and color, which have changed slightly. The rest of the composition remained the same.

2012 – 2021

Sensodyne Logo 2012-2021

In the new millennium, the brand has modernized its logo. The current version is almost identical to the previous one with minimal differences. For example, the circular stripes are silver, the letters are dark blue, and the font is thin.

Sensodyne Symbol

The font used for the name of the cosmetic brand has changed twice. The first letters were low, wide, and bold. Then there was a variant with narrow sans serif characters and a little bulge in the middle. The third version is used now – these are even signs from the Sans Serif family. The typeface is grotesque, uppercase.

The color scheme also went through two stages of transformation. Initially, the logo was pink and dark blue, then blue; now it is silver and blue.

2021 – today

Sensodyne Logo 2021-present

The suite of circular lines disappeared, as did the old typeface. The current version focuses on simplicity. As a result, to the right of the brand name, the designers placed one smooth strip that repeats the shape of a winding wave. At the same time, it looks like a light feather – an allegory of soft-touch because this is a brand of care product. The word “Sensodyne” is made in a sleek typeface with soft cuts at the ends of the letters, reminiscent of curvatures. And the edges of the line, on the contrary, are sharpened.

Font and Colors

Sensodyne Emblem

Smooth strokes appeared on the grotesque typeface. The letters have become squat and bolder. The “graphics-text” ratio has shifted towards the icon, so the name is made with medium-sized symbols, which look small compared to the wave. The word “Sensodyne” is colored blue with a gradient. The transition to a light shade is concentrated in the middle and located horizontally along with the entire inscription.

Sensodyne color codes

Dark Cornflower Blue Hex color: #19418a
RGB: 25 65 138
CMYK: 82 53 0 46
Pantone: PMS 7687 C
UNICEF Blue Hex color: #03b2ea
RGB: 3 178 234
CMYK: 99 24 0 8
Pantone: PMS 312 C