Grecav Logo

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Grecav: Brand overview

Grecav came into being in 1964 as a result of the merger of two Italian firms, Fratelli Grespan and Cavalletti. Grecav was headquartered in the city of Gonzaga (province of Mantua) under the leadership of Bruno Grespan, who runs the company to this day. The company has made a name for itself by mastering several industries, particularly the production of passenger cars and agricultural machinery.

Grecav’s automotive division is known for specializing in the production of small commercial and off-road vehicles. Over the years, the company has released several models that have garnered attention, including the Grecav Sonique and the Grecav Esempi. The latest addition to the lineup is the KC1R buggy.

Alongside the automotive theme, Grecav has carved a niche for itself in the agricultural sector. The company’s product range includes tractors, combines, and other agricultural-oriented machinery. This dual orientation has allowed Grecav to accumulate more than half a century of experience in the production of specialized vehicles and agricultural equipment, especially in the Italian market. Overall, Grecav has established itself as a provider of cost-effective solutions for commercial vehicles and agriculture.

Meaning and History

Grecav Logo History

1964 – 2013

Grecav Logo

The Grecav logo reflects the company’s connection to the Gonzaga municipality in the province of Mantua. The emblem is based on the ancient coat of arms of the House of Gonzaga, the hereditary ruler of Mantua. The base of the emblem is a quadrangular shield with a rounded base. The shield is divided into four segments. Two of them depict heraldic lions standing on their hind legs and crowned with crowns. The remaining two segments have three horizontal stripes each. In the upper part, the brand name is written in a futuristic font, which gives it a progressive look. The shield itself is painted in a silver gradient, while all other elements are in red.

The choice of a futuristic font for the brand name shows that the company is focused on innovation and modern solutions. The silver gradient on the shield stands for refinement and elegance, which corresponds to the image of a premium brand. The use of red for the other elements symbolizes passion and energy, qualities that are associated with car companies such as Grecav.