Groupama Logo PNG
The Groupama logo reflects the spirit of mutual assistance and support that originated among farmers and became the company’s foundation. Built on trust and solidarity, the organization has grown into a reliable partner, offering practical solutions to protect the interests of its audience.
Groupama: Brand overview
Born out of the collective spirit of French farmers in the early 20th century, Groupama was born out of agricultural mutual insurance designed to spread risk among its members. Decades passed, and 1986 was pivotal for these regional mutual organizations. Their merger resulted in the formation of Groupama, which aimed to create the dominant national insurer in France.
The subsequent 1990s and 2000s witnessed Groupama’s aggressive expansion. The company merged several small regional mutual insurers through strategic mergers and acquisitions, strengthening its position in the French insurance business. Moreover, Groupama did not limit itself to agricultural insurance. Its portfolio was enriched with health, property, and automobile insurance. The company’s aspirations were not limited to French borders: it began to develop actively in international markets, particularly in Southern and Eastern European regions.
The year 1995 was another important milestone for the company. Groupama decided to go public by listing its shares on the Paris Stock Exchange. Despite this move, the company maintained its fundamental ethic of reciprocity, utilizing public funds for greater expansion.
Today, Groupama is present in 11 countries across Europe, Asia, and Africa and serves more than 13 million customers. Although the company’s roots are in agricultural mutual insurance, Groupama has embraced many insurance industries in its growth. It is now an insurance company and a major international financial services conglomerate. With its strong mutuality, wide range of services, and extensive agent network, Groupama is the leading beacon of mutual insurance in France and throughout the European region.
Meaning and History
1986 – 2002
2002 – 2008
2008 – 2016
2016 – today
The Groupama logo reflects the French insurance company’s connection to its agricultural roots and focuses on sustainable development. The design is based on a green palette, symbolizing nature, fertility, and stability. The green square, a key element, emphasizes the importance of land and its role in agriculture. This color conveys confidence, growth, and harmony.
Inside the square is a stylized composition depicting a field with six light olive stripes that fan out downward, creating a perspective effect. This element resembles a plowed field extending to the horizon. Each stripe symbolizes the hard work of farmers and the structured rural landscape. At the center of the field are three white geometric shapes resembling houses or a harvester, highlighting the company’s connection to agriculture and land work.
A red semi-arc positioned above the field adds brightness. Its shape evokes associations with an umbrella, symbolizing insurance protection and a rising sun, representing a new day and hope. This element balances the composition and adds a sense of motion and energy.
The company name is rendered in a sans-serif font, giving it a modern appearance. The letters’ soft rounding and smooth lines enhance the brand’s accessibility and openness. This style underscores the company’s aim to be close to its customers by offering clear and reliable services. The proportionality of the letters in the name creates a sense of balance and confidence.
The Groupama emblem combines simplicity, symbolism, and a connection to the agricultural environment. Every element is carefully designed to highlight the company’s heritage and modern insurance approach.