Haima Logo

Haima LogoHaima Logo PNG

Haima: Brand overview

Haima, founded in 1992 as a result of a collaboration between the Hainan provincial government and Japanese automaker Mazda, initially produced versions of the popular Mazda 323 and Mazda6 models in the Chinese market. The company underwent a major change in 2006 when China’s First Automobile Works (FAW) acquired a stake, shifting the balance of ownership toward a more domestic orientation. Nevertheless, Haima maintained its partnership with Mazda, modifying various Mazda vehicles such as the Mazda2, Mazda3, and CX-7 for the Chinese market.

The 2010s was an era of diversification for Haima as it began producing its original models, including the Haima 7 SUV and various electric vehicles. By 2020, FAW strengthened its hold on Haima, increasing its stake to 75%, intending to fit the company more tightly into its overall business structure.

Today, Haima operates primarily as a subsidiary of FAW, specializing in passenger cars. Despite this, the company has not completely severed its relationship with Mazda, continuing to collaborate on individual projects. Haima, whose production facilities are located in Hainan, Inner Mongolia, and Jilin provinces and employs about 9,000 people, is one of the most important players in the Chinese automotive market.

Meaning and History

Haima Logo History

1992 – today

Haima Logo

The logo of the Chinese brand is a geometric abstraction. The image is a ring on which a triangle with concave sides resembling a stylized bird is superimposed. The white-gray color scheme with silver gradient gives the design a volumetric look reminiscent of a metal car emblem. The word “Haima” is written in blue sans-serif letters. The letters are the same size but in mixed case. Notably, the letter “i” is slanted to the right and partially obscures the neighboring letter “m.”

The combined use of design elements creates a sense of modernity and technological progress. The stylized bird in the logo symbolizes freedom and aspiration – attributes that fit well with the ideals of mobility and progress. The blue color of the brand name speaks of reliability, while the unique slant of the letter “i” gives a dynamic feel that can emphasize the brand’s focus on innovation.