Hino Logo

Hino LogoHino Logo PNG

Hino: Brand overview

Founded:1 May 1942
Hino, Tokyo, Japan
Emerging from the roots of the Tokyo Gas and Electric Industry Company, Hino began its journey into the automotive world in 1910, delving into the creation of buses and trucks. By 1937, recognizing the burgeoning potential of the auto sector, the vehicle-making facet of the company branched out, christening itself Tokyo Automobile Industry Co. Ltd, which incorporated the Hino-named truck range.

The specter of World War II in 1942 led the Hino truck segment to decouple from Tokyo Automobile, giving birth to Hino Heavy Industry Co. Ltd. The post-war era witnessed Hino’s resurgence as it amplified its commercial vehicle output, with its prime emphasis being on medium and heavyweight diesel trucks.

In the 1960s, Hino allied with international giants such as Renault. In 1967, evolving with its expanding portfolio, the company rebranded itself as Hino Motors, securing a formidable foothold in Japan’s truck industry over successive years.

A monumental step in Hino’s history was the inauguration of its maiden foreign manufacturing facility in Ontario, Canada, in 2006. Since then, the company’s manufacturing footprint has extended to regions like Vietnam and Indonesia. Fast-forward to the present, Hino Motors stands tall as one of Asia’s premier commercial vehicle producers, with a prolific lineup of trucks, buses, and diesel engines and factories dotting the landscapes of Asia, North America, and Europe.

Meaning and History

Hino Logo History

What is Hino?

Established on May 1, 1942, Hino Motors, Ltd. is a dominant player in Japan’s automotive industry. The company, headquartered in Hino, Tokyo, is widely recognized for manufacturing commercial vehicles and diesel engines.

Hino’s extensive product range includes a variety of robust trucks, buses, and other diesel-engine-powered vehicles. Since its separation from Toyota Motor Corporation in 1942, Hino Motors has emerged as an industry pioneer in commercial vehicles and diesel engines. With a steadfast dedication to progressive ideas and advancements, Hino continually challenges existing norms, securing its status as an industry leader.

1917 – 1994

Hino Logo 1917

1994 – today

Hino Logo History

Hino color codes

Dark CharcoaHex color:#292b2a
RGB:41 43 42
CMYK:5 0 2 83
Pantone:PMS 419 C
NickelHex color:#767676
RGB:118 118 118
CMYK:0 0 0 54
Pantone:PMS Cool Gray 9 C
Medium GrayHex color:#b6b6b6
RGB:182 182 182
CMYK:0 0 0 29
Pantone:PMS Cool Gray 4 C