Hino: Brand overview
Founded: | 1 May 1942 |
Headquarters: | Hino, Tokyo, Japan |
Website: | hino-global.com |
The specter of World War II in 1942 led the Hino truck segment to decouple from Tokyo Automobile, giving birth to Hino Heavy Industry Co. Ltd. The post-war era witnessed Hino’s resurgence as it amplified its commercial vehicle output, with its prime emphasis being on medium and heavyweight diesel trucks.
In the 1960s, Hino allied with international giants such as Renault. In 1967, evolving with its expanding portfolio, the company rebranded itself as Hino Motors, securing a formidable foothold in Japan’s truck industry over successive years.
A monumental step in Hino’s history was the inauguration of its maiden foreign manufacturing facility in Ontario, Canada, in 2006. Since then, the company’s manufacturing footprint has extended to regions like Vietnam and Indonesia. Fast-forward to the present, Hino Motors stands tall as one of Asia’s premier commercial vehicle producers, with a prolific lineup of trucks, buses, and diesel engines and factories dotting the landscapes of Asia, North America, and Europe.
Meaning and History
What is Hino?
Established on May 1, 1942, Hino Motors, Ltd. is a dominant player in Japan’s automotive industry. The company, headquartered in Hino, Tokyo, is widely recognized for manufacturing commercial vehicles and diesel engines.
Hino’s extensive product range includes a variety of robust trucks, buses, and other diesel-engine-powered vehicles. Since its separation from Toyota Motor Corporation in 1942, Hino Motors has emerged as an industry pioneer in commercial vehicles and diesel engines. With a steadfast dedication to progressive ideas and advancements, Hino continually challenges existing norms, securing its status as an industry leader.
1917 – 1994
1994 – today
Hino color codes
Dark Charcoa | Hex color: | #292b2a |
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RGB: | 41 43 42 | |
CMYK: | 5 0 2 83 | |
Pantone: | PMS 419 C |
Nickel | Hex color: | #767676 |
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RGB: | 118 118 118 | |
CMYK: | 0 0 0 54 | |
Pantone: | PMS Cool Gray 9 C |
Medium Gray | Hex color: | #b6b6b6 |
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RGB: | 182 182 182 | |
CMYK: | 0 0 0 29 | |
Pantone: | PMS Cool Gray 4 C |