The redesign of the Hino Motors logo coincided with major changes within the company. The truck and bus manufacturer is preparing to join the new ARCHION Corporation holding company. Hino will be merged with Mitsubishi Fuso Truck and Bus Corporation into a single structure, with participation from Toyota Motor Corporation and Daimler Truck. Amid this restructuring, the company is leaving the logo on its vehicles unchanged and updating the corporate version for business and media communications.
The 1994 logo was built around the letter H and incorporated several layers of meaning. The shape evoked sunrise, different directions, routes, and distribution. The new version retains the original foundation. The redesign focuses on geometry rather than the overall concept.
The outer oval has been standardized in thickness. The outline is now smooth, without any rough edges. The bottom gap has been retained, and the edges have been made symmetrical. The upper and lower arcs have been aligned by radius, making the logo look more cohesive. The horizontal bar has been made thicker, and the connection between the top and bottom has become stronger. All parts were adjusted to a single system of thicknesses, without sharp transitions.
The HINO lettering has also been updated. The letter proportions have been aligned, and the bold weight has been retained. Glare and secondary effects have been removed, making the logo cleaner and better suited for screens, interfaces, and social media.
A separate part of the update concerns standardization. Previously, the company used several versions of the logo; now it is introducing a single standard for all materials. The red color is retained and matches that of the ARCHION holding company, creating a connection within the new structure.
The transition will begin on April 1, 2026. During the same period, the company will undergo a leadership change, after which work will commence under the new group. The updated logo reflects the current turning point in Hino Motors’ history. The previous symbolism remains, while the design becomes smoother and more aligned with the commercial vehicle manufacturer’s current objectives.
