Tesla has stepped up preparations for the new Roadster’s premiere by filing documents to register new trademarks related to the project. In applications submitted on February 3, 2026, to the U.S. Patent and Trademark Office, the brand presented two logo options for the electric car, whose launch has already been postponed several times.
The first trademark covers an unusual typeface for the Roadster name. The letters are stretched horizontally, tilted forward, and cut with breaks that create an airflow effect. The second trademark is more intriguing because it shows an abstract outline of the car. The lines are smooth, without details such as windows or wheels. They emphasize the body profile, focusing on the sports car’s overall shape.
Both marks are registered in class IC 012 for land vehicles and are listed with an intent-to-use status. Attorneys note that reserving trademarks ahead of a premiere is common practice for major brands.
The second-generation Tesla Roadster has been long anticipated. After unveiling the concept in 2017, Elon Musk promised to begin mass production in 2020. However, the timeline has repeatedly shifted, advancing several years. At this point, production is tentatively scheduled to begin in 2027–2028.
The event where the updated Roadster will be shown is scheduled for April 1, 2026. The choice of a joking date has already prompted Musk to joke, noting that it would make it easier for him to laugh it off if the presentation once again faces the threat of cancellation. Despite this, the public continues to watch the company’s every move, hoping that the silhouette shown in the new filings will finally become reality.