The University of Applied Sciences Koblenz has updated its visual identity, entrusting the development of its corporate style to Schmelter Brand Design. The collaboration yielded a design that showcases the university’s readiness to move forward.
The updated university logo is executed in a strict, modern style that reflects the university’s interdisciplinary nature and dynamism. Instead of the previous blue-green shades, a deep blue was chosen to symbolize academic excellence and reliability. The logo symbol is built on geometric shapes forming the letter “H,” referencing Hochschule (university). The entire composition conveys the aspiration to unite different fields of science under the shared idea of progress.
The color palette, named “Colors of Science,” was created for digital formats. It highlights the university’s diverse academic areas, from social and economic sciences to engineering and architecture. The colors enhance perception and help students, faculty, and partners navigate university materials.
Notably, the font “HSKO Gratimo Grotesk” was developed specifically for the University of Applied Sciences Koblenz. By using different typographic levels, the design makes information easier to absorb.
Karl Stoffel, President of Hochschule Koblenz, emphasizes that the new style reflects the institution’s vision as an active participant in change, a platform for open interaction, and the practical application of knowledge. The university collaborates with leading regional companies, conducting joint research and implementing innovative developments in practice.
The transition to the new style will be carried out in stages: website and social media users will be the first to notice changes, followed by updates to printed materials, stands, and information resources.
The new design serves as an invitation to students and staff to join a community engaged in shaping the future. Thanks to the work of Schmelter Brand Design, the University of Applied Sciences Koblenz has received a visual foundation worthy of its ambitions and role in the modern scientific environment.