Höegh LNG, a global leader in liquefied natural gas (LNG) transportation and storage, recently rebranded with a new logo and corporate identity that reflect its evolving role in the energy sector. Founded over 45 years ago, the company has been a key player in the global energy market, offering safe and efficient LNG transport solutions. As the world shifts towards cleaner energy, Höegh has refreshed its brand to align with the future of renewable energy while staying true to its Norwegian roots.
The old logo had strong maritime ties. It featured a flag and the letter “H,” symbolizing the company’s history and legacy in the shipping industry. It emphasized reliability and stability, with bold, capitalized typography and a calm blue color palette representing trust and the sea.
The new logo marks a significant shift, focusing on modernity, innovation, and sustainability. The company is now called “Höegh Evi,” with “Evi” standing for “Energy Vector Infrastructure.” This name change signals Höegh’s move beyond LNG, expanding into marine infrastructure solutions for renewable energy. The name connects to the company’s Norwegian roots, as “evig” means “eternal” in Norwegian, reinforcing its commitment to long-term energy solutions.
The new logo is sleek and modern, blending tradition with a focus on the future. The minimalist “Evi” symbol reflects the company’s drive for innovation and flexibility, while the vibrant purple in the “Evi” portion injects energy and ambition. Blue and white, a nod to the company’s maritime past, remain part of the design, but the purple gradient gives the logo a contemporary look.
The updated typography is simpler and softer, maintaining clarity while adding a modern touch that suggests progress and openness to new ideas. The balance between the bold name and the dynamic design elements in the “Evi” symbol keeps the brand authoritative yet forward-looking.
A key design feature is an angular link at 111 degrees, which connects to the company’s original flag and symbolizes Höegh Evi’s role in linking today’s energy needs with future renewable solutions. This subtle detail honors the company’s history while conveying movement, adaptability, and energy flow.
The rebranding underscores the company’s commitment to leading in energy infrastructure and renewable energy. The vibrant new logo and modern design capture Höegh Evi’s forward momentum while respecting its maritime heritage, positioning the company to continue its leadership in the energy sector as it bridges the transition to renewable energy.
