Hommell Logo

Hommell LogoHommell Logo PNG

The Hommell logo presents a unique and arresting visual. It shuns textual representation for a graphic emblem featuring three meticulously detailed wheat spikes connected by a common stem. These spikes rest within a convex blue circle due to gradient shading.

The choice to forego text in the emblem is both brave and calculated. Logos often rely on brand names to establish identity, but the symbol is left to speak for itself here. This communicates confidence in the product and services offered, suggesting they don’t need a name to be recognized—they are unmistakable in quality and reliability.

Every grain in the spikes is sharp and distinct, highlighted with what appears to be a pointed husk. Such meticulous detailing adds a layer of realism, sending a clear message about the company’s commitment to quality and attention to detail. As a symbol, wheat is universally associated with fertility, prosperity, and natural abundance. The three spikes may allude to growth, completeness, and sustainability. These values resonate well with what one would expect from an auto manufacturer committed to both aesthetic appeal and utility.

The backdrop of a blue circle introduces another layer of symbolism. Blue commonly signifies reliability, wisdom, and trustworthiness. The gradient that gives the circle a convex appearance adds dynamism to the design. It suggests an outward radiance, emanating quality and confidence.

The absence of textual cues makes the emblem an enigmatic but compelling visual. Every design choice appears deliberate, aiming to communicate the brand’s values without a written name. Everything harmonizes, from the detail-oriented spikes to the reliable blue circle, to convey quality, abundance, and trust.

It’s a logo that neither relies on trends nor leans on the obvious. The careful curation of elements embodies an attention to detail expected of reputable manufacturers. Through an impressive blend of symbolism and artistry, the emblem efficiently communicates the brand’s essence without uttering a single word.

Hommell: Brand overview

Founded: 1990 – 2003
Founder: Michel Hommell
Lohéac, Ille-et-Vilaine, France
Established in 1990 by ex-race car driver Michel Hommell, Hommell was a niche car maker from Lohéac, France. The company manufactures bespoke mid-engine sports cars featuring steel tubing frameworks and composite exteriors. The prototype, which captured attention the same year the company was founded, was the precursor to the 1994 Berlinette model, equipped with a 2.0-liter engine from Peugeot.

By 1998, Hommell expanded its offerings by introducing the Barquette, a convertible model, and the Berlinette RS, a more performance-oriented version boasting a stronger engine from Citroen. The company operated on a very intimate scale, manufacturing only about a dozen cars, all carefully assembled by hand.

Hommell shuttered its doors in 2003, ending a roughly decade-long venture into automobile manufacturing. It became a symbol of boutique French sports car enterprises that sprang up during the 1990s, emphasizing crafting unique, low-volume vehicles rather than mass production. Estimates suggest that only about 15 to 20 Hommell cars were ever made, making these vehicles rare and somewhat of a collector’s item today. The marque was known for its focus on agility and performance, employing a mid-engine, rear-wheel-drive setup to achieve this.

Meaning and History

Hommell Logo History