Hommell Logo

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Hommell: Brand overview

Hommell, founded in 1990 by former racing driver Michel Hommell, was a niche automobile manufacturer based in Loheac, France. The company produced custom mid-engine sports cars with steel tube frames and composite exteriors. The prototype, which attracted attention the same year the company was founded, was the predecessor to the 1994 Berlinette, powered by a 2.0-liter engine from Peugeot.

By 1998, Hommell had expanded its range with the introduction of the Barquette, a convertible model, and the Berlinette RS, a more powerful version powered by a more powerful engine from Citroen. The company operated on a very modest scale, producing only about a dozen cars carefully assembled by hand.

Hommell closed its doors in 2003, ending its roughly ten-year run in the automobile industry. It became emblematic of the boutique French sports car companies that emerged in the 1990s, where the emphasis was not on mass production but on producing unique, low-volume cars. It is estimated that between 15 and 20 Hommell cars were produced in total, making them rare and somewhat of a collector’s item. The brand was known for its focus on maneuverability and dynamics, for which it used a mid-engine, rear-wheel drive layout.

Meaning and History

Hommell Logo History

1990 – 2003

Hommell Logo

The Hommell logo does not hint at the company’s name, as it does not contain any text. The automaker used a graphic symbol depicting three stalks of grain connected by a common stem. They are carefully drawn, and the artists highlighted each individual grain with a pointed husk to add realism to the image. The grain stalks are enclosed in a blue circle that appears convex due to the gradient.

The use of grain stalks in the logo symbolizes natural materials, growth, and sustainability. The intricate design emphasizes the attention to detail that the company wants to emphasize in its products. The blue circle symbolizes global reach or simply serves as a contrasting background to highlight the grains. The gradient on the circle adds depth to the logo, making it more visually appealing.