ICML Motors Logo PNG
The ICML Motors logo highlights the perfection of the company’s vehicles. The brand’s models stand out among competitors and reach an unattainable orbit. The emblem reflects the comfort and high off-road capability of the SUVs.
ICML Motors: Brand overview
Emerging in 2007 as a part of Sonalika Group, ICML Motors was a start-up automobile manufacturer headquartered in Hoshiarpur, Punjab. The company entered the market in 2009 with the launch of the ICML Rhino model, which was essentially a rebranding of the Russian UAZ Hunter SUV. A few years later, in 2012, the company released the Extreme, another SUV based on the Chinese Landwind X6 model.
ICML targeted these vehicles at the rural and semi-urban audiences in India. However, despite its aspirations, the company found it difficult to create a niche for itself, facing low sales figures for both models. By 2014, the Rhino model was discontinued, and the Extreme model followed suit in 2016.
With the discontinuation of these models, ICML shifted its focus to tractors, which Sonalika Group had originally specialized in. By 2022, after a relatively short existence of six years, ICML had ceased its automotive activities without introducing more vehicles.
ICML Motors had grand plans to introduce budget SUVs to the Indian market. Still, they failed to keep up with the more established brands, leading to the rapid discontinuation of the automobile division.
Meaning and History
2003 – today
ICML Motors’ logo features the Eiffel Tower, although the company is not connected to Paris or France. ICML is an Indian SUV manufacturer, identifiable by its oval-shaped, bronze-colored emblem. The lower part of the oval is open, intersecting with a spire topped by a sphere. A gradient effect adds depth to the design.
The bronze color blends tradition and luxury, appealing to SUV buyers. The spire and sphere give the logo a unique look, making it stand out. The gradient effect enhances the visual appeal and memorability of the logo.
The Eiffel Tower motif adds elegance and sophistication, intriguing viewers. The bronze color reinforces a sense of luxury and tradition, resonating with the target audience.
The open-ended oval introduces a dynamic element. The intersecting spire and sphere add aesthetic appeal and convey a sense of aspiration and upward movement, reflecting the company’s growth and ambition.
