IG has unveiled a revamped logo and new brand identity, created by the studio Otherway in collaboration with the agency 21st Century Brand. The British IG Group has been operating since 1974 and provides traders and investors with access to thousands of financial markets worldwide. This new phase is driven by a desire to bring the brand closer to its current audience.
The company is changing its communication tone and overall image. The focus has shifted toward growth. IG wants to be perceived by clients not as a trading service, but as a partner on the path to financial goals. The new emblem helps convey this idea. Hidden within IG’s minimalist logo is an arrow that hints at growth and investment. Instead of the usual uppercase lettering, a lowercase “i” with a dot has appeared, giving the logo a fresher look.
The main symbol is placed within a cube with rounded corners. Thanks to its three-dimensional form, the logo no longer looks flat and offers a new perspective on the range of possibilities IG offers. The cube can change perspective, conveying the breadth and flexibility of trading and investment tools.
Rich purple and calm gray shades have been added to the traditional red. The typography combines GT America and Bianco. This font pairing helps structure the content neatly and lightens the presentation of complex information.
Illustrations by artist Ana Miminoashvili have become a standout feature of the new look. They help make trading topics more accessible and relatable to a broad audience, while making the platform feel less impersonal.
Following the rebranding, IG moves away from a cold, austere image toward a more open, lighthearted one while maintaining its professional gravitas. The new identity conveys the brand’s aspiration to become a strong ally for clients, helping them take action, make choices, and grow in the world of investing.