Vilnius International Film Festival Kino Pavasaris has long ceased to be a film festival, becoming a platform for exchanging ideas and discovering new names in cinema. The festival brings the best auteur films worldwide to Lithuania, introducing viewers to talents whose works may not always reach ordinary cinema distribution. Kino Pavasaris unites directors, audiences, critics, and cinema enthusiasts.
The festival’s old logo appeared confusing and overloaded: graphics of film reels combined with a star shape distracted rather than emphasized the main idea. The typography was also lost in unnecessary details, making it difficult to quickly grasp the festival’s name and essence.
The new logo is the complete opposite of the previous style. A simple eye shape, formed by two clear arcs, is easily perceived and instantly recognizable. It reminds viewers that cinema is an opportunity to see more and deeper than usual. The eye shape echoes traditional symbols of “official selection,” familiar from major world festivals, but looks fresher and more contemporary.
Using the classic Helvetica font makes the logo universal, albeit slightly strict. However, this strictness is perfectly balanced by more expressive elements of the visual identity, such as rich color gradients inspired by film frames. Each shade is an image glimpsed through the viewer’s half-closed eyes, creating a cinematic feeling that remains in memory.
The new style uses contrasting fonts: Monument Grotesk and Meno Display. Monument Grotesk provides modernity, while Meno Display adds elegance. This combination allows the festival to look both vivid and professional at the same time.
A special touch is the slogan “Eyes Wide Open,” written in a separate typeface that attracts attention and adds character to the visual style.
Kino Pavasaris is no longer limited to just one week of screenings; it is now a continuously operating platform to which viewers return for discoveries. The rebranding emphasized the festival’s maturity while preserving the energy and openness that have always set it apart from other events.
