Isdera Logo

Isdera LogoIsdera Logo PNG

Isdera: Brand overview

Isdera was born in 1982 in Leonberg, West Germany, thanks to the idea of automotive engineer Eberhard Schulz. The unique name of the brand reflects its essence: “An engineering company for styling, design and racing.” Throughout the 80s, Isdera gained a reputation for presenting bold prototypes and concept cars, most notably at the famous Frankfurt Motor Show.

In the early 90s, the company began limited production with the introduction of the Isdera Commendatore 112i, marking its debut in road car production. This model was incredibly exclusive, with only a handful of examples coming off the assembly line in four years. In 1993, the company made the automotive world talk about itself by releasing the Isdera Imperator 108i model, which amazed everyone with its ability to exceed the speed of 300 km/h. In the following years, about ten such remarkable cars were produced.

In the new millennium, Isdera continued to work on creating promising cars by introducing concept cars such as the 2002 Autobahnkurier and the 2006 Spyder 033, which, however, were never put into production. After a lull in new model launches, the company re-emerged in 2016 with the Spyder 116i, its first new model in over a decade.

Today, Isdera remains a boutique manufacturer specializing in custom supercars. Fewer than 100 cars are believed to have been produced in the company’s entire existence, and each one is a rare example of German engineering and artisanal quality.

Meaning and History

Isdera Logo History

1969 – today

Isdera Logo

In order to stand out in a highly competitive market, car manufacturer Isdera decided to create its own trademark. It is an energetically charged image of a bird of prey with outstretched wings and outstretched talons as if preparing to land or catch prey. The black silhouette against the blue rectangle looks provocative, especially when combined with the company name written below, separated from the image by interrupted horizontal lines. Since this is the company name, the designers used a unique font in which each letter was broken into fragments.

The bird of prey symbolizes freedom, power, and the drive to achieve goals – qualities that resonate well with the automotive industry. The choice of a fragmented font for the company name gives it an artistic touch, indicating a departure from tradition or a focus on innovation. The use of blue as a background color conveys trust and reliability.