Isdera Logo

Isdera LogoIsdera Logo PNG

Isdera logo stands out for its energetic representation of a predatory bird, wings spread wide, talons extended, seemingly ready to land or capture prey. The black silhouette against the blue rectangle creates an impressive effect. The brand name, situated below the image, is separated by broken horizontal lines. The text employs a distinctive fragmented font, making each letter appear as if it’s shattered into pieces.

The emblem incorporates various elements to communicate a unique brand message. The predatory bird is a powerful metaphor, embodying agility, prowess, and a competitive edge. Its posture, somewhere between landing and preying, captures a sense of purpose and readiness, characteristics the automotive company wishes to be associated with. The wings spread wide are more than just a biological feature; they symbolize freedom, innovation, and a willingness to explore new frontiers.

The black silhouette of the bird against a blue background heightens the sense of drama. Black is often associated with sophistication, power, and authority, qualities that align well with a company aiming to make high-performance vehicles. The blue background adds a layer of calm and trust, creating a balanced, intense, and harmonious contrast.

The broken horizontal lines that separate the brand name from the image inject an element of disruption into the design. They can signify a break from the ordinary, a leap towards the extraordinary, which aligns well with the daring image that Isdera aims to project. The fragmented letters used for the brand name accentuate this sense of rupture and transformation, further emphasizing the brand’s innovative spirit.

A closer look at the typography reveals its complexity. The fragmented appearance of each letter not only resonates with the overall design but reflects a brand that’s not afraid to break conventions, to dismantle the expected to create something exceptional.

The elements of this logo—predatory bird, color scheme, broken lines, and fragmented typography—work in harmony to create a vivid and multi-layered narrative. This narrative promotes the brand’s unique attributes and encapsulates various values and aspirations, from innovation and agility to sophistication and power. It is a compelling visual identifier that differentiates the brand in a crowded market and creates an indelible impression.

Isdera: Brand overview

Founded: 1969
Founder: Eberhard Schulz
Saarwellingen, Germany
Born out of the vision of automotive engineer Eberhard Schulz, Isdera emerged in 1982 in Leonberg, West Germany. The brand’s unique name encapsulates its essence: “Engineering Company for Styling, Design and Racing.” Throughout the ’80s, Isdera earned a reputation for unveiling audacious sports car prototypes and concept vehicles, primarily at the celebrated Frankfurt Auto Show.

In the early ’90s, the company ventured into limited-scale production by introducing the Isdera Commendatore 112i, marking its debut in road-legal cars. This model was incredibly exclusive, with only a select few rolling off the production line over four years. The company kept the automotive world talking in 1993 when it released the Isdera Imperator 108i, which turned heads due to its capability of exceeding 300 km/h. Roughly ten of these remarkable cars were crafted in the subsequent years.

The new millennium saw Isdera continue to dabble in visionary automotive designs, introducing concept cars like the 2002 Autobahnkurier and the 2006 Spyder 033, although these never transitioned into production. After a lull in new releases, the company resurfaced in 2016, launching the Spyder 116i, their first fresh model in over a decade.

Today, Isdera remains a boutique manufacturer specializing in tailor-made supercars. The firm’s total output since its inception is believed to be less than 100 cars, making each one a rare specimen of German engineering finesse and artisanal quality.

Meaning and History

Isdera Logo History