ITA Airways Logo PNG
The ITA Airways logo features geometrically precise elements that evoke movement. Elongated shapes and smooth corners symbolize high speed, a key characteristic of Italy’s national air carrier, where punctuality is essential. This logo embodies seriousness and patriotism, demonstrating the company’s dedication to the country and its ambition to become integral to global Italian aviation services. The emblem aligns with the brand’s concept and emphasizes its readiness to meet travelers.
ITA Airways is the newest division of Italia Trasporto Aereo SpA, a state-owned aviation company. It was officially registered in 2021 and joined the SkyTeam international alliance. The carrier operates more than 40 domestic and international flights and intends to expand its network shortly. Its head office is located in Rome, Italy’s capital, in the Lazio region.
In Italy’s vibrant skies, a new airline emerges as a beacon, inheriting Alitalia’s legacy while forging its own path. Officially founded on November 11, 2020, this brand swiftly became Italy’s national carrier, carrying the torch of a storied aviation history.
The company was founded amid Alitalia’s financial turmoil. In October 2020, the Italian government authorized a new national airline to succeed Alitalia. By November, Italy’s Ministry of Economy and Finance formally registered Italia Trasporto Aereo S.p.A. (ITA), which it fully owns.
The initial months of 2021 were spent navigating complex negotiations with the European Commission to ensure the airline’s operations complied with EU state aid regulations. By mid-July, the Commission approved the brand, setting the stage for its official launch.
A pivotal moment arrived in August 2021 when the company acquired the “Alitalia” brand for 90 million euros. This strategic acquisition allowed the new brand to retain the iconic logo and trademark, preserving a symbol deeply rooted in Italian aviation history.
On October 15, 2021, the company began operations and officially became Italy’s national flag carrier. The airline began with a fleet of 52 aircraft inherited from its predecessor and plans to expand and modernize it to 105 by 2025.
The company launched operations with 44 destinations and 59 routes and aims to grow the network to 74 destinations and 89 routes within four years. On October 29, 2021, the brand joined the SkyTeam alliance, continuing the partnership legacy established by Alitalia.
In November 2021, the company ordered 28 new Airbus aircraft, including the A220, A320neo, and A330neo models, as part of its modernization efforts. The following year, 2022, the airline expanded its reach with new routes to North America and Asia.
Meaning and History
In 2020, after extensive negotiations, the Italian government acquired ITA Airways (formerly Alitalia) to provide financial support and prevent bankruptcy amid the COVID-19 pandemic. The company then became part of Italia Trasporto Aereo SpA. Before flights resumed (in 2021), it reorganized as ITA Airways and became an independent brand. Although the former name, Alitalia, is no longer used, the owner has secured the right to use it in the future.
The new carrier’s aircraft livery received a different color scheme. The fuselage is now painted blue; the wings are white. The Italian tricolor is depicted at the end of the tail section. On the outer side of the board, a corporate logo also appears, featuring a red fragment of the letter “A”.
What is ITA Airways?
ITA Airways is a new Italian airline, part of Italia Trasporto Aereo SpA. Founded in 2020, it began flying in 2021. Its flight network covers more than 40 domestic and international destinations. The headquarters is located in Rome.
2020 – 2021
Italian expressiveness, uniqueness, and cultural richness are well conveyed in the ITA Airways logo. These qualities manifest in several distinctive features of its visual identity, making it special and attractive to clients. Among the unique characteristics of the emblem, the following stand out:
- The monolithic design signals that the company is a serious competitor in the aviation industry and is committed to traveler safety on all routes.
- The strict form reflects the airline’s punctuality, restraint, attention to detail, care, and commitment to passenger protection, ensuring a comfortable flight experience.
- Harmony, achieved through the combination of grotesque and serif fonts, shows a balanced approach and impeccable taste, ensuring passengers enjoy everything from flyer designs to in-flight service.
- Patriotism is evident in the last uppercase glyph on the top line, where the letter “A” is divided into three sections, each painted in the colors of the Italian flag: green, white, and red.
The logo resembles a rectangle, at least in the proportions of the monolithic letters in the abbreviation. The glyphs are tall, bold, and smooth, representing the airline’s loyalty, customer orientation, and willingness to listen to passengers’ wishes. This signifies safety and the absence of obstacles to achieving success.
The ITA Airways emblem has a clear national color scheme. It includes all the colors of the Italian flag, concentrated in the “A”: the top is green, the legs are red, and the crossbar is white. This highlights the abbreviation derived from “Italia Trasporto Aereo.” The full name below fades into the background in gray, overshadowed by the bright element above.
2021 – today
This aviation company’s logo features the “ITA” abbreviation for “Italia Trasporto Aereo.” The letters are large, with points and roundings that evoke parts of an aircraft, such as the tail, wings, and fuselage. They are easy to read, and the vertical red crossbar of the “A” draws attention.
Below “ITA,” the word “Airways” appears in smaller capital letters with pointed ends, giving it a unique look. Each letter has sharp points, even the “S.”
The “ITA” design reflects aircraft components, reinforcing the airline’s identity and purpose. The large size and unique shape create a strong visual impact. The red vertical crossbar in the “A” adds a vibrant touch.
The word “Airways” balances the composition in smaller print, making the brand name prominent and recognizable. The spiked ends add modernity and sophistication, aligning with the company’s image of innovation and excellence.
Font and Colors
For the logo, the designers chose two typefaces: one custom and one classic. The custom-made one is formed from the aircraft’s main parts, following the shape of the wings, fuselage, and tail. A traditional grotesque typeface resembles Hurme Geometric Sans 2 SemiBold by Hurme Design. The difference is only the absence of terminal points.
The logo’s color scheme reflects Italy’s national flag. Therefore, it is dominated by green (both inscriptions), red (the crossbar of the letter “A”), and white (the background on which the elements are located).