Itala Logo

Itala LogoItala Logo PNG

Itala: Brand overview

In 1904, Itala emerged on the automotive scene in Turin, Italy, thanks to Matteo Ceirano and a group of co-founders. Ceirano himself was one of the early pioneers in the burgeoning Italian automobile industry. Starting with the 12 HP model designed by Alberto Ballacco, the car was powered by a 2.4-liter chain-driven engine. Itala quickly established itself as a manufacturer of high-end, performance-oriented cars, marking the Italian automobile industry’s transition from steam engines to gasoline engines.

Among the brand’s notable designs were the 50-60 hp, which won the Peking to Paris race in 1907, and the 35/45 hp, which debuted in 1911. With the outbreak of World War I, Itala began producing military equipment and aircraft engines. In the post-war period, the company returned to its main specialization – the production of luxury cars.

During the record-breaking twenties, the company’s cars, especially the Tipo 61, gained a reputation in racing circles, especially in competitions such as the Targa Florio. However, high production costs and limited production volumes led to the company’s financial instability. By the early 1930s, financial difficulties proved unsustainable, and Itala ceased operations in 1934. The company produced more than 17,000 automobiles in its roughly quarter century of life.

Despite its relatively short life, Itala’s contributions to the automobile industry and its triumphant racing heritage cemented its status as an important player in the early history of the Italian automobile industry.

Meaning and History

Itala Logo History


Itala First Logo


Itala Second Logo


Itala Logo

The name Itala is written inside a blue circle with a white and gold border. The large, pointed letters are reminiscent of rugged cliffs and canyons. The emblem also uses perspective: the middle letter “A” is brought to the foreground, the letters “T” and “L” are located behind it, and the side glyphs are taken back. The effect of depth is achieved by changing the size of the letters.

The pointed letters evoke a sense of harshness and imply the boldness and adventurousness that the brand wants to convey. The use of perspective in the lettering gives the logo a dynamic feel, creating a three-dimensional look. This sense of depth suggests that there is more to explore or discover in the logo. The blue circle and white and gold border give the logo elegance and sophistication, which contrasts nicely with the adventurous nature of the typeface.