KAMAZ: Brand overview

KAMAZ was founded in 1969 in Naberezhnye Chelny, Tatarstan, to meet the growing demand for powerful trucks in the Soviet Union. The following year, KAMAZ’s huge production complex was laid out, requiring an investment of over 900 million rubles and showing its importance in that era.

The plant began operations in 1976, and the first truck models – chassis 5511 and 4310 – rolled off its assembly line. In the following decades, from the 1980s to the 1990s, the enterprise actively expanded its production capabilities, becoming the main supplier of heavy trucks throughout the USSR.

The post-Soviet era brought difficulties that required organizational restructuring, but KAMAZ managed to maintain its significant presence in Russia and CIS countries. Modern KAMAZ vehicles, such as the 43118 and 65117 models, are known for their durability and reliability.

Entering the 21st century, the company has carried out significant modernization and expanded its presence in the global market, focusing on emerging economies. As a reputable enterprise in the Russian industry, KAMAZ is often referred to as a source of national pride and the embodiment of the Russian automotive industry on the world stage. Over the course of more than half a century, KAMAZ has developed new industries, such as buses and diesel engines, thereby diversifying its portfolio.

Meaning and History

KAMAZ Logo History

1969 – 1970

KAMAZ Logo 1969

1970 – 1974

KAMAZ Logo 1970

1974 – 1988

KAMAZ Logo 1974

1988 – today


The image of a running horse conveys power and speed, which corresponds to the corporate style of KAMAZ as a manufacturer of reliable commercial vehicles. The silhouette of the animal is mainly blue with white inserts to give it three-dimensionality. The name of the company is located below the image, separated by a horizontal line. The letters in the name are placed so close that they appear to merge with each other.

The choice of a running horse as the central figure effectively conveys dynamism and forward motion, traits that are associated with heavy machinery. Intricate design details, such as the close spacing of the letters in the company name and the white inserts on the horse, add sophistication to the logo, hinting at the company’s attention to quality and detail.