Keating Supercars Logo PNG
The Keating Supercars logo resembles a powerful metallic giant with a strong and bold heart beating inside. Despite the wear and tear from races, it keeps moving forward. The emblem showcases safety, reliability, and speed.
Keating Supercars: Brand overview
Keating Supercars was founded in 2006 by Anthony Keating, an automotive graduate from the University of Bolton with grand ambitions. That same year, the company launched the TKR model, a minimalist supercar designed primarily for the racetrack. The car was produced in such limited numbers that it became a rarity in the automotive world.
In 2009, Keating diversified its portfolio by introducing the street-legal SKR, and a year later, the race track-oriented ZKR debuted. Nevertheless, these models were produced in very limited numbers, making them sought-after novelties in the world of supercars.
2016 marked a daring moment for Keating when they introduced the Bolt, a supercar that claimed to break speed records by reaching 300 mph. Despite the hype, the Bolt remained a prototype and was never produced.
Throughout its existence, Keating Supercars has produced a very limited number of cars – presumably less than 100 cars of all models. Operating in a low-production mode, the company primarily targeted an exclusive clientele, offering cars that combined dizzying speed with an uncompromising tactile driving experience.
After 15 years of existence, Keating Supercars announced in May 2021 that it would cease operations due to financial difficulties. Although the company had a relatively short existence, it left an indelible mark with its daring attempts to push the boundaries of low-production, high-performance supercars.
Meaning and History
2006 – today
Keating Supercars focuses on speed, which is symbolized by its victory-themed logo. The logo has a triangular heraldic shield with a silver gradient, resembling an award. Inside this shield is a red triangular shield with four diagonal rows of small circles resembling perforations. The company’s name appears below in a modern gray font with flattened letters in a two-line format.
The silver gradient on the outer shield gives the cars a luxurious look, emphasizing their premium quality. The red inner shield represents passion and energy, key traits in high-performance cars. The modern font of the company name emphasizes the brand’s modern design and innovative approach.
Combining the two shields creates a sense of depth and prestige, reinforcing Keating Supercars’ commitment to excellence and high performance. The silver and red colors enhance visual appeal and reflect the brand’s dynamic, powerful nature.
The small circles on the inner shield add unique texture, suggesting precision engineering and attention to detail, underscoring the craftsmanship in each car.
The sleek, flattened letters in the modern font convey an innovative spirit. This typography choice complements the overall design, making the logo elegant and cutting-edge.
