The renowned producer of designer paper, Keaykolour, has introduced a new identity created by the agency Design & Practice in collaboration with Antalis, a leading supplier of design materials. The rebranding is part of the brand’s relaunch under the slogan “Create with Color.”
Keaykolour presents a new way of perceiving paper. It is now seen not as an ordinary material but as a tool for experimentation and inspiration. The main idea is to show how color influences emotion and meaning through interaction with other shades and surfaces.
A key element of the update is a set of interactive postcards that offer a new way to experience color. By rearranging cards with cut-out windows and textures, users can observe how one combination of shades changes the impression of another. The format demonstrates endless color variations and reveals the creative nature of paper.
The production process highlighted the technical side of the project. Techniques such as micro-foil embossing, relief embossing, and other printing methods were used to convey the paper’s texture and the print’s expressiveness.
The logo has become simpler and more energetic. The old orange tone was replaced with a richer hue, and the mark’s shape gained a cleaner structure, reflecting clarity and a modern rhythm for the brand.
Keaykolour turns working with paper into an exploration of color and emotion, offering creators not just a set of samples but a space for experimentation where each shade sparks a new idea.