Kenmore Logo

Originally debuting in 1913 as a line of sewing machines under the retail giant Sears, Roebuck, and Co., the Kenmore brand has undergone multiple evolutions. Nearly 15 years after its inception, Kenmore ventured into the washing machine market in 1927, followed by vacuum cleaners in 1932. In the years following World War II, the brand diversified even further to include a comprehensive array of household appliances like refrigerators and stovetops, cementing its reputation as a household name across America.

During the 1970s and 1980s, Kenmore collaborated with industry leaders such as Whirlpool and General Electric to bring unique, feature-rich products to the marketplace. These strategic alliances helped elevate Kenmore to the leading position in the U.S. appliance retail sector. However, the decline of Sears in the new millennium led to a dip in Kenmore’s market share as competitors like LG, Samsung, and Whirlpool started gaining momentum.

In a pivotal moment for the brand, Sears declared bankruptcy in 2018 and parted ways with Kenmore, transferring ownership to Transformco. Nowadays, Kenmore products find their way to consumers through Transformco-owned Sears and Kmart, major retail chains like Lowe’s and The Home Depot, and online platforms like Amazon. Despite its ups and downs, Kenmore is an emblematic brand in the American appliance landscape, boasting a century-long history.