Kenmore: Brand overview
Founded: | 1913 |
Founder: | Sears Holding |
Headquarters: |
Chicago, Illinois, United States |
Website: | kenmore.com |
During the 1970s and 1980s, Kenmore collaborated with industry leaders such as Whirlpool and General Electric to bring unique, feature-rich products to the marketplace. These strategic alliances helped elevate Kenmore to the leading position in the U.S. appliance retail sector. However, the decline of Sears in the new millennium led to a dip in Kenmore’s market share as competitors like LG, Samsung, and Whirlpool started gaining momentum.
In a pivotal moment for the brand, Sears declared bankruptcy in 2018 and parted ways with Kenmore, transferring ownership to Transformco. Nowadays, Kenmore products find their way to consumers through Transformco-owned Sears and Kmart, major retail chains like Lowe’s and The Home Depot, and online platforms like Amazon. Despite its ups and downs, Kenmore is an emblematic brand in the American appliance landscape, boasting a century-long history.
Meaning and History
1927 – 1966
1966
1966 – 1972
1972 – 1996
1996 – 2010
2010 – today
Kenmore color codes
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |