Kika Logo

Kika LogoKika Logo PNG

Kika: Brand overview

Founded: 1973
Founder: Herbert Koch
Headquarters:
Austria
Website: kika.at
Logo downloads:

Kika is a large Austrian chain of stores specializing in the sale of furniture. Since 2018, it has been managed by a large investment company, Signa Holding. Points of sale are located directly in Austria, as well as in other European countries. The total number of stores reaches 100, which is an indicator of the stable growth and development of the brand. The brand’s success is directly reflected in its visual identity concept.

It is based on strict classic colors, three-dimensional symbols, and minimalist design. Massive letters of the inscription demonstrate confidence, firmness of positions, and solid status. Below is a bright detail in the form of a red rectangle. This sign not only dilutes the strict design of the font but also makes the logo more memorable. Overall, the badge looks balanced and demonstrates the professionalism of the company.

Meaning and History

Kika Logo History

What is Kika?

Kika is the name of an international chain of furniture stores. The brand is headquartered in Austria, and there are points of sale both in the country and abroad. The manufacturer’s products are quite in demand in European countries. Buyers note the high quality, durable fittings, and incredibly attractive design of Austrian furniture.

Kika is one of the oldest brands in Austria. It can be safely called an example of a combination of tradition and the latest approach to furniture production. The company is constantly introducing new technologies, looking for the highest quality materials while considering the achievements of specialists who stood at the brand’s origins. Due to this, its products are incredibly popular among European buyers. The bright, massive Kika badge has already become a real symbol of quality.

This bright, expressive picture not only distinguishes the products of the Austrian manufacturer but also conveys a special message to customers. It is reflected in every detail of the stylish logo. The shaded three-dimensional letters of the name symbolize strength and confidence, the decorative detail in the form of a rectangle reflects the firm adherence to the strategy, and the contrasting coloring symbolizes energy and professionalism.

Experienced Austrian entrepreneur Herbert Koch founded Kika. In 1973, he created a small company that produced furniture for the domestic market. The products were successfully sold, so the businessman decided to expand and update the range. So production began to introduce new technologies that improved the quality of goods. Soon the company was able to enter the international level and to this day does not stop increasing the pace of production.

All this time, she adhered to a single visual concept, which is still used today. It provides for the presence of a minimalistic and, at the same time, very expressive sign that immediately attracts attention. Its main elements are a powerful three-dimensional inscription and a decorative addition in the form of a rectangle.

The geometric figure is called Kika, so it seems that it emphasizes it. Its meaning is to make the logo more recognizable and vibrant. In addition, a wide rectangle under the brand name demonstrates the presence of a solid foundation. This means that the company has a good base for production and successful business development.

The inscription is made in soft letters with even cuts, demonstrating comfort and coziness. An additional feature is an italic format. A slight slope of the letters makes the logo more dynamic, and in the context of the company’s philosophy, italics mean the desire for improvement and progress. The final touch of the concept is a strict coloring complemented by a bright contrasting shade.

Font and Colors

Kika Symbol

The logo of the Kika brand impresses with its massive forms, attracts attention with contrasting colors, and fascinates with a combination of text and decorative parts. It clearly shows strict adherence to principles and a desire for innovation. This is exactly what characterizes the progressive company Kika. The brand appreciates its past but also tries to improve constantly. In addition, Kika is a stable company.

This is confirmed by the fact that the logo has not changed since its inception. The beautiful, neat icon is made in an original, modern typeface reminiscent of the Futura ExtraBold Oblique style. But, in this case, the lines look more massive due to the contour and volumetric shadows. Additional font characteristics are a lack of serifs, thick forms, and even cuts. Such letters are associated with confidence, strength, and security.

In addition, massive lines make the logo quite memorable. Well-chosen colors emphasize the overall picture. Designers used black, red, and white colors. This original combination belongs to timeless classics. Red symbolizes energy, black – represents professionalism and responsibility, and white – represents honesty of intentions. These points show one of the main principles of Kika.

Kika color codes

Raisin Black Hex color: #231f20
RGB: 35 31 32
CMYK:
Pantone: PMS Neutral Black C
Pigment Red Hex color: #ee1c24
RGB: 238 28 36
CMYK: 0 88 85 7
Pantone: PMS Bright Red C