Koenigsegg Logo

Koenigsegg LogoKoenigsegg Logo PNG

The Koenigsegg logo represents the elite of sports cars. The coat of arms style of the emblem is an indicator of the honor and dignity of the manufacturer. Indicates the quality of cars and the finest details that make a sports car a respected adversary on the track.

Koenigsegg: Brand overview

Founder:Christian von Koenigsegg
Ängelholm, Scania, Sweden

The Swedish sports car manufacturer Koenigsegg entered the market in 1994. He became a dream come true for Christian von Koenigsegg, who fell in love with the automotive industry at six when he first saw The Pinchcliffe Grand Prix. The budding inventor wanted to create his racing car, just like the protagonist of the TV show. And he succeeded: the Koenigsegg project turned out to be more than successful and eventually grew into a large-scale, world-class business.

The company produces hypercars that are striking in technical excellence. One of the latest models is the high-performance Gemera, designed for four people. It is in no way inferior to standard two-seater supercars and is capable of speeds up to 248 mph.

Meaning and History

Koenigsegg Logo History

Although the Koenigsegg emblem is not a reflection of the history of victories, it is a direct path to them. The company settled on a heraldic style to show that its cars are fit to participate in “jousting tournaments.” They are suitable for harsh operating conditions and competitions, from which they are ready to emerge with royal honor. Therefore, the identity of the manufacturer of elite sports cars is associated with the coat of arms, reminiscent of the times of noble warriors.

What is Koenigsegg?

It is a powerful sports car manufacturer from Sweden. He develops all the components and subsystems for cars, not trusting other companies.

1994 – 2020

Koenigsegg logo 1994

Koenigsegg cars are distinguished by their capabilities and the traditional logo – a coat of arms with a red and yellow diamond pattern and a blue frame. In the upper part, there is an abstract figure in the Cyrillic letter “Ж”: two semi-rings separated by a vertical line.

This drawing was taken from the real family coat of arms, which once belonged to the ancestors of Christian von Koenigsegg. The owner of the company delved into his family’s history and found out that its roots go back to the 12th century, in the era of the knights. So the car brand reflects some extent, the legacy of the old days.

Small details have been changed in the logo, such as the golden badge at the top. It did not appear by chance and is used not only as a decoration. This is an unusual monogram made up of the letters KCC. The abbreviation is derived from the full name of the car manufacturer: Koenigsegg CC.

Of course, the creator of the brand was not involved in graphic design himself. He assigned this task to a specialist – his high school friend named Jacob Laftman. A talented artist immediately got down to business, so in 1994 the project already had an identity system. The logo looks progressive, but it has an imprint of a long tradition. It reflects the company’s concept, which is based on a combination of modern technology and age-old values. In addition, Koenigsegg has a wordmark: black italic lettering with an underscore.

2020 – today

Koenigsegg Logo

Automaker Koenigsegg has adopted a monochrome logo to focus on details. By this, she wants to demonstrate high-quality products with accurate and perfect elements. In addition, the emblem emphasizes that a large and flawless object is formed from many well-fitted and correctly arranged small parts. All yellow rhombuses in it are repainted in black, and red rhombuses are repainted in white. The KCC monogram is kept at the top. Only the name of the manufacturer has changed. The underline in the inscription has disappeared, and the inscription itself has become large.

Font and Colors

Koenigsegg Emblem

Many car brands use heraldic shields for visual identification. But for Koenigsegg, this symbol has a special meaning because it once belonged to the ancestors of the founder of the company. At the same time, the traditional crest has a modern aesthetic: a three-dimensional pattern of multicolored rhombuses and a stylish monogram of the letters KCC. The full brand name is not included on the shield. Christian von Koenigsegg and Jacob Laftman hoped the emblem would be recognizable enough to be associated with only one automaker.

Koenigsegg Logo

The inscription is out of the picture. The authors used Neographik Italic for the word “Koenigsegg” in bold italics. All letters (except the first) are lowercase, and almost all (except for the three “g”) are underlined with a long horizontal line. This typography makes the plain black text stand out against a brightly colored billboard.

Koenigsegg Symbol

The palette of the emblem can be called variegated because it combines a variety of colors. The rhombuses are colored in several shades of red, yellow, and orange, and a blue gradient is used for the frame. The designer chose such a bold combination to make the Koenigsegg logo stand out from other car companies’ black, white, gray, and silver badges.

Koenigsegg color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C

What does the Koenigsegg logo mean?

The carmaker uses the logo with a heraldic shield with a pattern of rhombuses and triangles. It was inspired by the 12th century Koenigsegg family crest. This is a tribute to the person who founded the company.

Why is Koenigsegg illegal in the US?

Koenigsegg vehicles are not prohibited by law in the United States. They can be owned but cannot be driven on the streets because they do not meet several standards. Although this does not apply to all cars: the Koenigsegg CCX model was an exception in this case.

What is the ghost logo on Koenigsegg?

Koenigsegg took the ghost logo from a long-owned Swedish aviation unit called Ghost. The fact is that some of the cars are produced on the territory of the former airbase.

How much is a Koenigsegg Ghost?

The Ghost Package upgrade is estimated at $ 285,000.