KOHO, a financial technology company focused on personal finance management, has unveiled a refreshed logo and updated brand identity. Designed by the company’s internal team, the new look reflects KOHO’s aim to create a simpler, more accessible financial experience. The rebranding brings a fresh visual approach while maintaining the core structure of the app.
The most noticeable change is the redesigned “K” icon. Now stylized to resemble an arrow pointing forward, this subtle shift symbolizes progress and momentum, aligning with the company’s mission to support users on their financial journeys. The arrow-like shape introduces movement, suggesting growth and the continuous advancement of financial goals. This dynamic form adds energy to the logo without overwhelming its clean design.
The typography has been softened to create a friendlier, more approachable feel. The sharp, angular letters of the previous design have been replaced with rounded forms that feature smooth curves and balanced proportions. This change helps convey ease and simplicity, reflecting the goal of making financial tools less intimidating and more user-friendly.
Moving away from the original logo’s muted gray and blue tones, the brand now uses a rich, vibrant purple as its primary color. This bold choice gives it a modern, energetic feel, setting it apart from the traditional hues often used in the financial sector. The deep purple adds warmth while maintaining a professional tone, balancing creativity and trust.
Neon accents have been introduced to add vibrancy to the new identity. These bright highlights emphasize key elements within the logo and are used throughout the app’s interface. The neon details provide a sense of liveliness, reinforcing the focus on financial empowerment and active growth. This design choice helps the platform stand out in digital environments, enhancing recognition and visibility.
The overall logo design is streamlined, with clean lines and minimalistic elements. Visual clutter has been reduced, allowing the focus to remain on essential features. This clarity extends to the app’s updated interface, where simplified navigation supports faster access to key functions, creating a smoother user experience.
Despite the visual changes, the platform has maintained the app’s familiar layout and core functionalities, ensuring continuity for existing users. The rebranding is not just about aesthetics—it reflects the company’s ongoing commitment to innovation in personal finance.
The updated logo represents progress, approachability, and a fresh perspective, reinforcing KOHO’s role as a leader in the evolving financial technology space.
