The Belgian organization Kunstwerkt, which supports artists at various levels, has refreshed its image and unveiled a new visual identity. Designer Broos Stoffels created the redesign under the BROOS brand. The update is based on a simple idea: Kunstwerkt aims to be an open, vibrant platform where artistic works are given space to be displayed and engage with the audience.
The name Kunstwerkt translates to “art works,” and the new identity is built precisely around this idea. The central symbol is the letter K, composed of clean lines and colored shapes ranging from red to purple. The design resembles a support structure, conveying the assistance the organization provides to artists and the connection between creative individuals and the public.
The previous logo, with its heavy black background and standard text block, has given way to a lighter, more colorful typography. The entire system is built on simple modules. They can be easily swapped, combined, and arranged to form a cohesive image.
The update is also linked to the consolidation of various Kunstwerkt initiatives onto a single platform. The overall structure now includes the Draad and Gift Shop projects, as well as the Beeld portfolio hub. Instead of disparate styles, they now share a common foundation and clearer navigation, making it easier for artists and viewers to navigate the content.
In its new look, Kunstwerkt combines the system’s coherence with creative freedom. The logo and brand identity convey the essence of the organization’s work, which, for many years, has fostered artists’ growth, supported artistic practice, and brought art to the public.