Lapierre Logo PNG
The Lapierre Logo captures the spirit of road and adventure embodied in bikes designed for speed, comfort, and fun. Road, mountain, gravel, and e-bikes highlight the craftsmanship and passion for cycling, opening up new horizons for every ride.
Gaston Lapierre founded Lapierre in Dijon, France, in 1946. The company began by selling city and road bicycles under the Gaston Lapierre name. In 1960, management passed to his son Jacky, who expanded production and the model range. A new factory with an assembly line and parts showroom opened in Dijon in 1972.
In the mid-1980s, Gilles Lapierre encountered mountain bikes in Taiwan and brought samples back to France to test on trails near Dijon. Lapierre released its first mountain bike in 1987 and began sponsoring professional MTB teams in 1988, while Peugeot Cycles remained more closely associated with road models.
Accell Group acquired 33% of Lapierre in January 1993 and bought the remaining shares in April 1996. Gilles stayed as chief executive. In the same year, the company began supplying the Française des Jeux road team, later known as Groupama-FDJ. The partnership lasted until the end of 2023 and placed Lapierre bicycles in races including the Tour de France and Giro d’Italia.
In 2001, Lapierre introduced the X-Control full-suspension bike with its patented FPS system. Jérôme Chiotti won the French mountain bike championship on the model that year. Distribution reached the United Kingdom in 2007 and Canada from the 2010 model year. After winning a downhill world title in 2015, Lapierre left the discipline and focused on enduro, electric bicycles, and carbon road models such as the Xelius.
Meaning and History
What is Lapierre?
This company produces bicycles for various riding styles, including mountain, road, and urban models. Starting with a small workshop, it has grown into a well-known brand that uses modern technologies and high-quality materials. Professional athletes and those who love an active lifestyle often choose bicycles. The products undergo strict quality control and testing to ensure the bikes are reliable, comfortable, and ready for any road.
1946 – today
LAPIERRE is a French company that manufactures sports, road, and mountain bikes. Their logo perfectly aligns with the spirit of sports and speed, without being too soft, yet with a clear sense of motion.
A black, confident, and reliable hexagon without gradients or compromises. Two letters are placed inside the hexagon: “L” and “P.” These letters appear slightly tilted forward as if they’re about to take off and race ahead. Dynamic and sporty, it suits a company that produces bicycles and accessories for those who enjoy staying active and on the move.
The name “LAPIERRE” is positioned below, packed with energy. The letters are large, with a noticeable forward slant that creates a sense of speed, almost like lettering on a racing bike frame. Smooth lines and the absence of serifs in the font emphasize the brand’s technological and athletic style.
The color scheme is minimalistic, strictly black and white. It doesn’t distract or add anything unnecessary, keeping all the focus on shape, lines, and the dynamic motion of the letters. The company continues to evolve, releasing models sought after in international competitions and the daily lives of sports enthusiasts. The logo also speaks of speed and movement.
