Lapierre Logo PNG
The Lapierre Logo captures the spirit of road and adventure embodied in bikes designed for speed, comfort, and fun. Road, mountain, gravel, and e-bikes highlight the craftsmanship and passion for cycling, opening up new horizons for every ride.
Lapierre: Brand overview
Lapierre’s history began in 1946 when Gaston Lapierre founded the company in Dijon, France. Starting with classic city bicycles, Gaston quickly became known for his careful craftsmanship. Later, his son Jacqui Lapierre transformed the small business into a well-known name by embracing new technology and introducing racing bicycles. Soon, the company began sponsoring professional cycling teams, pushing the innovation of its first specialized road bike models. As mountain biking emerged, Lapierre quickly responded, becoming one of the first European brands in the segment. The introduction of aluminum alloy frames enhanced bike performance and its first full-suspension mountain bikes. Later, joining the Dutch Accell Group gave the brand resources while preserving its creative independence. Carbon frame technology became a focus, bringing popular lightweight designs for professionals and enthusiasts alike. The global reach expanded as Lapierre opened offices internationally and entered the electric bicycle market with its first e-bike models. Continuous improvement led to innovative road bike models and advanced suspension systems, meeting diverse cyclist needs. Today, Lapierre remains among Europe’s top bicycle manufacturers, still driven by Gaston’s passion for quality and innovation.
Meaning and History
What is Lapierre?
This company is engaged in the production of bicycles for different riding styles – from mountain to road and urban models. Starting with a small workshop, it has grown into a well-known brand that uses modern technologies and high-quality materials. Professional athletes and lovers of an active lifestyle choose bicycles. The products undergo strict quality control and testing to ensure the bikes are reliable, comfortable, and ready for any road.
1946 – today
LAPIERRE is a French company that manufactures sports, road, and mountain bikes. Their logo perfectly aligns with the spirit of sports and speed—without unnecessary softness, yet with a clear sense of motion.
A black, confident, and reliable hexagon—without gradients or compromises. Two letters are placed inside the hexagon: “L” and “P.” These letters appear slightly tilted forward as if they’re about to take off and race ahead. Dynamic and sporty—it suits a company that produces bicycles and accessories chosen by those who enjoy being active and constantly moving.
The name “LAPIERRE” is positioned below, packed with energy. The letters are large, with a noticeable forward slant, once again creating a sense of speed—almost like lettering on the frame of a racing bike. Smooth lines and the absence of serifs in the font emphasize the brand’s technological and athletic style.
The color scheme is minimalistic—strictly black and white. It doesn’t distract or add anything unnecessary, keeping all the focus on shape, lines, and the dynamic motion of the letters. The company continues to evolve, releasing models sought after in international competitions and sports enthusiasts’ daily lives. The logo also speaks of speed and movement.
