LaSalle Logo

LaSalle LogoLaSalle Logo PNG

LaSalle: Brand overview

Founded:1927 – 1940
Founder:General Motors
United States
In 1927, General Motors (GM) introduced LaSalle, envisioned as a subsidiary brand to Cadillac. The aim was to bridge the price disparity between high-end Cadillac vehicles and the more affordable options in GM’s lineup. Drawing inspiration from the annals of history, LaSalle was christened after the French explorer René-Robert Cavelier, Sieur de La Salle, echoing how Cadillac received its name from Antoine de la Mothe Cadillac.

Upon its debut, the brand introduced the 1927 LaSalle Series 303 and 304 models. In its nascent stage, these cars resemble Cadillac vehicles, sharing engine components and several body elements. As the 1930s unfolded, LaSalle carved its niche, presenting itself as a compact and economical version of Cadillac. A notable contribution from this period was the 1935 LaSalle 50 Series.

With a commitment to innovation, LaSalle was among the pioneers to incorporate hydraulic brakes and integrate the elegant Art Deco design into their cars. The brand witnessed its zenith in 1929, with a production count nearing 24,000 vehicles. However, the following decade brought challenges. The debilitating impact of the Great Depression in the late 1930s dampened the allure of luxury vehicles, causing a decline in LaSalle’s sales. Eventually, the 1940 LaSalle Series 52 became its swan song. By 1940, after crafting approximately 218,000 vehicles in 14 years, GM decided to cease the production of LaSalle, reconfiguring Cadillac’s product line.

Meaning and History

LaSalle Logo History

What is LaSalle?

In 1927, Alfred P. Sloan, Chairman of the Board at General Motors, introduced LaSalle as an upscale car brand to enhance the company’s portfolio with a dash of sophistication. For 13 years, LaSalle delivered a luxurious driving experience to its customers until its production ceased in 1940. LaSalle set itself apart as a high-end luxury brand, differentiating itself from other GM brands, such as Cadillac, through its distinct marketing strategies and production methods.

LaSalle color codes

Racing RedHex color:#da1e11
RGB:218 30 17
CMYK:0 86 92 15
Pantone:PMS 485 C
BlackHex color:#010000
RGB:1 0 0
CMYK:0 100 100 100
Pantone:PMS Black 6 C
NickelHex color:#747474
RGB:116 116 116
CMYK:0 0 0 55
Pantone:PMS 424 C
Spanish GrayHex color:#969696
RGB:150 150 150
CMYK:0 0 0 41
Pantone:PMS Cool Gray 7 C
Dark GrayHex color:#b0b0b0
RGB:176 176 176
CMYK:0 0 0 31
Pantone:PMS Cool Gray 5 C