Level Logo PNG
The Level logo conveys the airline’s confidence and reliability for long-haul flights. The emblem conveys its vision of sky and earth, reflecting that each aircraft strictly adheres to departure and arrival times, ensuring passengers a comfortable experience.
Level was created in March 2017 as a low-cost long-haul brand within International Airlines Group (IAG). The launch answered growing competition on budget transatlantic routes and gave IAG a cheaper product from southern Europe. Its first flight took place on June 1, 2017, from Barcelona to Los Angeles.
At launch, Level flew from Barcelona to Los Angeles and San Francisco, via Oakland, Buenos Aires, and Punta Cana. The airline used two Airbus A330-200 aircraft borrowed from Iberia, another IAG carrier, with Iberia crews operating the flights. This structure allows the brand to enter long-haul markets quickly, leveraging existing aircraft, staff, and commercial systems.
In July 2018, Level expanded its network from Paris Orly, adding service to Montreal, New York, Newark, Guadeloupe, and Martinique. The same year, it received its own air operator certificate in Austria. In September 2018, the company entered short-haul flying from Vienna under the LEVEL Europe brand, using assets from the bankrupt NIKI airline. This gave the brand a European short-haul branch alongside its transatlantic routes.
In 2019, LEVEL added Barcelona services to New York JFK and Santiago de Chile, increased frequencies on existing routes, and expanded its fleet. In June 2020, LEVEL Europe ceased operations due to economic pressure, while long-haul flights from Barcelona and Paris remained the main focus of its business. From 2021 to 2022, the airline focused on recovery, network optimization, and adapting operations to changed market conditions.
Meaning and History
What is Level?
This low-cost airline, headquartered in Barcelona, Spain, is a subsidiary of the major aviation group International Airlines Group (IAG). The airline offers affordable long-haul flights from its hub airports in Barcelona and Paris to various destinations in North and South America and the Caribbean. It operates a modern fleet of wide-body aircraft, such as the Airbus A330, configured in a two-class layout to cater to budget- and comfort-focused travelers.
2017 – today
The unusual graphics catch the eye: the new symbol resembles a cube with perfectly matching faces. This symmetry signifies impeccable service for all passengers, equal opportunities for all travelers, and the company’s far-reaching prospects. The geometric elements symbolize many aspects:
- Comfortable conditions
- High reliability
- Protection and safety
- Wide range of services
- Ease and speed of flights
- Smooth landings
- Punctuality
- Calmness and confidence
Additionally, the graphic element of the Level logo conveys relaxation, which aligns with the brand, as the Spanish airline serves popular tourist routes. Despite lacking thematic detail and dynamic elements, the emblem vividly conveys a sense of flight. It shows the world as seen by passengers: the blue sky above, green fields and forests below. The simplicity helps focus on the feeling of looking from above.
The square comprises two parts, each with equal field width. Their combination reflects the airline’s equal regard for the sky and the earth, showing that its representatives feel as confident in the air as on the ground. This instills passengers with a sense of calm and security.
The bright blue represents the sky, while the green realistically depicts grass and trees. This intentional choice suggests the airline’s accessibility as a budget carrier with low fares. Customer orientation is also conveyed through simple typography with wide character spacing.
The uppercase black font appears strict and business-like, symbolizing a serious approach to work, employee professionalism, a clear understanding of duties, and a high level of responsibility to clients. The large, monolithic letters occupy two-thirds of the logo, inspiring a sense of reliability.
The name is symmetrical and mirror-like, readable from both left and right. It harmonizes well with the graphic element, neatly divided into two identical halves. This demonstrates that the airline maintains an ideal balance despite its budget nature.