Level Logo PNG
The Level logo speaks of the airline’s confidence and reliability in long-haul flights. The emblem conveys its vision of sky and earth, reflecting that each aircraft strictly adheres to departure and arrival times, ensuring passengers a comfortable experience.
Level: Brand overview
Level, a budget airline under the International Airlines Group (IAG), has a distinctive history of strategic expansions and significant milestones.
The story begins in March 2017, when the brand was conceived as a new IAG offering to capture the long-haul, low-cost travel market. This move was in response to the increasing competition in transatlantic budget travel. The airline’s inaugural flight from Barcelona to Los Angeles took off on June 1, 2017. Initially, the company operated routes from Barcelona to Los Angeles, San Francisco (Oakland), Buenos Aires, and Punta Cana, utilizing two Airbus A330-200 aircraft borrowed from Iberia, part of IAG, with Iberia crews manning the flights.
By July 2018, the aviation firm had broadened its horizons by launching flights from Paris Orly Airport, connecting to Montreal, New York (Newark), Guadeloupe, and Martinique. This expansion coincided with the company obtaining its own air operator’s certificate in Austria, marking its evolution into an independent airline.
In September 2018, the air operator ventured into short-haul flights from Vienna under the LEVEL Europe brand, leveraging the assets of the defunct NIKI airline. This step allowed the aviation firm to diversify its operations within Europe.
2019 was a year of significant growth for the brand. The airline introduced new destinations from Barcelona, such as New York (JFK) and Santiago de Chile, while increasing flight frequencies on existing routes and expanding its fleet.
However, June 2020 brought challenges. LEVEL Europe, the short-haul division based in Austria, ceased operations due to economic difficulties. Despite this, the company maintained its long-haul services from Barcelona and Paris.
From 2021 to 2022, the air operator focused on recovery and adaptation, working to restore operations and navigate the evolving market conditions. The airline prioritized optimizing its route network and improving operational efficiency to strengthen its position in the industry.
Meaning and History
What is Level?
This low-cost airline, headquartered in Barcelona, Spain, is a subsidiary of the major aviation group International Airlines Group (IAG). The airline offers affordable long-haul flights from its hub airports in Barcelona and Paris to various destinations in North and South America and the Caribbean. It operates a modern fleet of wide-body aircraft, such as the Airbus A330, configured in a two-class layout to cater to budget- and comfort-focused travelers.
2017 – today
The unusual graphics catch the eye: the new symbol resembles a cube with perfectly matching faces. This symmetry signifies impeccable service for all passengers, equal opportunities for all travelers, and the company’s far-reaching prospects. The geometric elements symbolize many aspects:
- Comfortable conditions
- High reliability
- Protection and safety
- Wide range of services
- Ease and speed of flights
- Smooth landings
- Punctuality
- Calmness and confidence
Additionally, the graphic part of the Level logo signifies relaxation, fitting the brand as the Spanish airline serves popular tourist routes. Despite lacking thematic details and dynamic elements, the emblem vividly conveys the impression of flight. It shows the world as seen by passengers: the blue sky above, green fields and forests below. The simplicity helps focus on the feeling of looking from above.
The square comprises two parts with equal field widths. Their combination reflects the airline’s equal regard for sky and earth, showing that its representatives feel as confident in the air as they do on the ground. This instills passengers with a sense of calm and security.
The bright blue represents the sky, while the green realistically depicts grass and trees. This intentional choice suggests the airline’s accessibility as a budget carrier offering low ticket prices. Customer orientation is also conveyed in the simple typography with wide spacing between characters.
The uppercase black font appears strict and business-like, symbolizing a serious approach to work, employee professionalism, a clear understanding of duties, and high responsibility to clients. The large, monolithic letters occupy two-thirds of the logo, inspiring reliability.
The name is symmetrical and mirror-like, readable from both left and right. It harmonizes well with the graphic element, neatly divided into two identical halves. This demonstrates that the airline maintains an ideal balance despite its budget nature.