Niki Logo PNG
The Niki logo, designed in a childlike style, conveys the ease of flying, heightened attention to passengers, and the comprehensive care provided. The emblem subtly hints at the accessibility of services and the various routes offered.
Niki: Brand overview
Founded in November 2003 by famed Austrian race car driver Niki Lauda, Niki Airlines was his second foray into the airline industry after selling Lauda Air to Austrian Airlines in 2000. This new venture aimed to provide a budget-friendly alternative to traditional carriers, emphasizing high-quality services at competitive prices.
The airline’s inaugural flight took off on November 8, 2004, with routes from Vienna to popular European destinations such as Paris, Rome, and Barcelona. Initially operating with a fleet of two Airbus A320s, the company quickly garnered attention for its unique proposition of “low fares, high quality.”
The airline aggressively expanded its route network in its first two years, adding new destinations across Europe and North Africa. The company bolstered its fleet with additional Airbus A320 and A321 aircraft.
In 2007, a strategic partnership with a German carrier was formed, with the German airline acquiring a 24% stake. This alliance enabled both airlines to expand their market presence and streamline operations.
By 2010, the German partner increased its ownership to 49.9%, further integrating the two companies’ operations and giving the Austrian carrier access to more slots in key airports.
2011, the German airline acquired the Austrian carrier, making it a subsidiary. Niki Lauda stepped down as CEO but remained as the honorary president. Despite the change in ownership, the airline retained its brand and continued operating independently.
From 2012 to 2015, under the German airline’s wing, the company focused on expanding its services to popular tourist destinations from Austria and Germany while modernizing its fleet with new Airbus A321 aircraft.
In 2016, plans were announced to sell the Austrian airline to Etihad Airways as part of a broader restructuring effort. However, the deal fell through.
In August 2017, the German parent company filed for bankruptcy, jeopardizing the future of its Austrian subsidiary.
In December 2017, a preliminary agreement was reached to sell the Austrian carrier to Lufthansa Group. However, the European Commission raised competition concerns, leading to the deal’s collapse.
On December 13, 2017, the Austrian airline ceased all operations and filed for insolvency following the failed transaction with Lufthansa.
In January 2018, Niki Lauda successfully bid for the airline’s assets, intending to revive the airline under the name Laudamotion. Shortly after, he sold a 75% stake in Laudamotion to Irish low-cost carrier Ryanair.
By March 2018, the Niki brand officially ended as Laudamotion commenced operations, marking the conclusion of the Austrian carrier’s story in the aviation industry.
Meaning and History
What is Niki?
This was an Austrian low-cost airline based in Vienna, known for its unconventional approach to budget travel. Founded by legendary Formula 1 driver Niki Lauda, the company operated a fleet of Airbus A320 and A321 aircraft, serving popular tourist destinations in Europe and North Africa. The airline stood out with its Topbonus loyalty program, which was integrated with Air Berlin’s program and unusual for low-cost carriers.
2003 – 2017
This logo is very elegant. It draws attention with its expressiveness and simplicity, conveyed in just two elements:
- The name
- The oval
The inscription is done in bold characters that look like graffiti applied to a wall with confident strokes of a wide brush. The letters are rough and slanted, imbuing the emblem with dynamism, making the name feel lively and the brand accessible. The uppercase glyphs have no serifs – all their ends are rounded, reflecting the company’s loyal attitude toward clients, its commitment to safety, and ensuring comfort.
The large letters occupy almost the entire inner space, symbolizing a focus on everything related to flying. For Niki, the surrounding world is narrowed down to the professional responsibilities of providing aviation services. This represents a concentration of energy and dynamism that only needs a smooth runway for movement. The legs of the “N” and “I” merge with the line outlining the oval, embodying the unity and integrity of the company.
The second most important element of the Niki logo is the ellipse, drawn with a wide brush. Like the inscription, the oval is painted in maroon. Since it is a shade of red, it symbolizes a drive for leadership. It shows the energetic nature of the carrier, ready to quickly and precisely deliver passengers to their destinations. This color characterizes the company as innovative and highly professional.
The oval is not perfectly smooth: on the right side, there is a protrusion that gives the emblem an informal, slightly playful, and childlike character. This sign reflects the brand’s creative potential and unconventional approach, leading to innovative methods and unique products as it strives for perfection. The emblem represents the airline’s quality, tradition, and determination.
