The Air Berlin logo is not only a stylish and elegant design but also a deep symbolism. The red oval, representing the aircraft’s window, symbolizes airspace and freedom of movement.
Inside the oval is a curly letter “a,” made in the form of stylized wings and a circle. This symbolizes moving forward, striving for success and development. The red and white color combination shows boldness and reliability, while the lowercase lettering of the company name gives it a friendly and easy feel.
The slogan “Your company” indicates that Air Berlin is focused on its customers, adhering to high standards of quality and service. This symbolizes the main values of the company – safety, quality of service, and commitment to customers.
Air Berlin: Brand overview
Founded: | 1978 – 27 October 2017 |
Founder: | Air Berlin PLC & Co. Luftverkehrs KG |
Headquarters: |
Airport Bureau Center, Charlottenburg-Wilmersdorf, Berlin, Germany |
Meaning and History
1978 – 1986
1986 – 2008
2008 – 2017
Air Berlin color codes
Red | Hex color: | #e31c3b |
---|---|---|
RGB: | 227 28 59 | |
CMYK: | 0 88 74 11 | |
Pantone: | PMS 199 C |