The Air Berlin logo is not only a stylish and elegant design but also a deep symbolism. The red oval, representing the aircraft’s window, symbolizes airspace and freedom of movement.
Inside the oval is a curly letter “a,” made in the form of stylized wings and a circle. This symbolizes moving forward, striving for success and development. The red and white color combination shows boldness and reliability, while the lowercase lettering of the company name gives it a friendly and easy feel.
The slogan “Your company” indicates that Air Berlin is focused on its customers, adhering to high standards of quality and service. This symbolizes the main values of the company – safety, quality of service, and commitment to customers.
Air Berlin: Brand overview
Founded: | 1978 – 27 October 2017 |
Founder: | Air Berlin PLC & Co. Luftverkehrs KG |
Headquarters: | Airport Bureau Center, Charlottenburg-Wilmersdorf, Berlin, Germany |
Once recognized as the second-largest airline in Germany after Lufthansa, Air Berlin held its headquarters in the nation’s capital. Established in 1978 as a charter airline, Air Berlin transitioned into a low-cost carrier over time.
The airline catered to various destinations, facilitating short and medium-haul flights across Europe and reaching out to several far-flung leisure locales. However, the airline succumbed to financial instability, declaring bankruptcy and ultimately halting operations in 2017 after a period of sustained losses.
During its most successful phase, Air Berlin commanded a fleet of approximately 150 aircraft and transported over 30 million passengers annually. As part of the prestigious Oneworld airline alliance, it operated primary hubs in Berlin and Dusseldorf.
Over time, entities such as Etihad Airways and TUI Group held significant shares in the airline. However, Air Berlin’s high operational costs and intense competition from other low-cost carriers like Eurowings and EasyJet led to its struggles.
Post-bankruptcy, Lufthansa, and EasyJet acquired portions of Air Berlin. Before it succumbed to financial pressure, Air Berlin was a significant employer, providing jobs for approximately 8,000 individuals.
Meaning and History
1978 – 1980s
1980s – 1991
1991 – 1997
1997 – 2008
2008 – 2017
Air Berlin color codes
Red | Hex color: | #e31c3b |
---|---|---|
RGB: | 227 28 59 | |
CMYK: | 0 88 74 11 | |
Pantone: | PMS 199 C |