The Lion Air logo is a striking sign that draws attention to the brand. Thanks to the bold and italic font, the company name in uppercase forms the most vivid perception and sense of moving forward.
The brand symbol consists of a lion’s head in profile, which is a symbol of strength and energy, and a circle decorated with feathers from small to large, which symbolize speed and freedom. The red color of the logo reinforces the sense of energy and power, purposefulness and responsibility of the brand to the passengers.
Lion Air’s emblem reflects its values and benefits. The brand offers safe and comfortable airline services at reasonable prices. The brand logo and symbol become the main sign of quality, reliability, and speed.
The visual identity perfectly conveys the main idea, namely that Lion Air is freedom, power, and speed, meaning that passengers can trust the company and expect maximum comfort and safety during the flight.
The company’s identity embodies the energy and drives to succeed, making it one of the most attractive airlines in the market. Lion Air’s name, bold italic font, and lion’s head symbol emphasize power, energy, and might, which is key to attracting new customers and retaining old ones.
Lion Air: Brand overview
Founded: | 15 November 1999 |
Founder: | Lion Air Group |
Headquarters: |
Jakarta, Indonesia |
Website: | lionair.co.id |
Meaning and History
1999 – 2008
2008 – today
Lion Air color codes
Red | Hex color: | #fb0102 |
---|---|---|
RGB: | 251 1 2 | |
CMYK: | 0 100 99 2 | |
Pantone: | PMS Bright Red C |