In 1890, the tea brand was registered by Thomas Lipton together with the first Lipton logo, in Foggy Albion. Consumers immediately appreciated the creator’s decision to make the logo in the form of a solar disk.
Meaning and History
What is Lipton?
It is a manufacturer of cold drinks that contain tea and various flavors. The assortment of the company also includes instant soups.
“Straight from the plantation into a cup” is the first slogan Lipton came up with to make such drinks affordable for ordinary people but without losing quality.
Queen Victoria herself appreciated this tea. She called it “the English lifestyle.” Thomas Lipton got a resounding success for “tea bags” due to his market flair and experiments in advertising campaigns.
The emblem represents the country as a state with deep tea traditions.
The very first symbolism was in the form of yellow silhouettes of sailing ships. In this way, tea clippers delivered solar tea from about – Ceylon to the British, where Thomas Lipton was the owner of the tea plantations.
Now the logo has been slightly modified. And the main element of the designers put a shining sun disk, without any boundaries. Residents of Great Britain, where the sun is a rare guest, liked this bright symbol. The last logo change was made in March 2014.
1890 – 1972
At first, the founder of the brand was given the central place in the corporate logo. His portrait, painted in dark red, is on the right. Under it was the personal signature of the tea manufacturer. The left area was occupied by the phrase “Known All Over the World for its Supreme Quality.” The proposal was divided into several fragments and placed in a column that reached the same height as the portrait.
The legal owner of the trademark and its official status was indicated next to it in small print. All these elements took center stage against the lemon yellow background. Above and below, there was a wide red stripe indicating the type of tea and the brand name. That is, it was an advertising and informational logo that adorned cans and packaging.
1972 – 2002
Since the second half of the 20th century, the emblem has changed dramatically. During the redesign, the developers removed most of the text data, leaving only the word “Lipton.” They placed white lettering with black shadows on a horizontal scarlet rectangle. The figure had an arcuate extension in the center, the convex sides of which looked up and down. There was a double edging along the edges – a thickened white stripe (inner) and a thin red (outer). Thanks to the dark shadows added to the letters’ right side, the lettering looked three-dimensional, with a 3D effect.
2002 – 2014
Another adjustment made the logo much simpler. The double stroke has disappeared from it. Only the inscription on the convex rectangle remains. Moreover, the signs changed their style – they acquired serifs and some elongation. The background color has changed from scarlet to burgundy.
2014 – present
Leaving the basic elements in place, the designers added a yellow-solar circle. They moved the red shape to the center, and removed all the black strokes, made the letters rounded with sharp serifs at the ends. The background was chosen yellow with gradient transitions and crescent-shaped highlights. It also has round reflections – bright sunbeams, which make the logo welcoming and friendly.
Font and Colors of the Emblem
The first logos were with a dark green background. This stood out the tea leaf’s color, and the yellow disc was depicted in the distance. Then the green color was slightly dimmed, and the yellow glow of the sun increased. Today, depending on the type of tea, the logo’s background varies from dark green to yellow.
In the 19th century, it never occurred to anyone to think about such an element as a font. And the first one to order a special design for tea packaging was Thomas Lipton. The hundred-year history of this tea has not changed the completely restrained, conservative letters.