MADSACK Media Group has launched a new logo and updated its visual identity, marking a fresh step toward a stronger digital presence. The change reflects the company’s evolution over the past decade, shifting from its traditional publishing roots to a dynamic, tech-driven media organization. The new design honors MADSACK’s history while embracing the future of digital media.
The old logo had a formal look. It featured the company name alongside “MEDIENGRUPPE” and a burgundy circle containing a stylized building. The deep blue text and rich burgundy accents gave it a classic corporate feel and emphasized the organization’s established role in the media industry.
The new logo takes a more modern approach. At the center is a circular symbol with an abstract geometric design inspired by the dome of the Anzeiger high-rise in Hanover, built in the late 1920s. This dome is more than an architectural landmark; it nods to the group’s journalistic roots. By simplifying it into a geometric form, the logo bridges tradition and the company’s focus on digital transformation.
The standout shade is a copper green, reflecting the patina of the Anzeiger dome. It subtly connects the past with a vision for the future. The wordmark is set in a deep blue, adding a professional, grounded feel that balances out the vibrant green.
The updated font is clean and modern, with rounded edges that feel softer and more approachable than the sharp, traditional type used before. A unique detail is the stylized “A” in the company name, inspired by lettering from the original Anzeiger high-rise. It’s a small but meaningful link that ties the new design to its historical roots.
The circular shape isn’t just a design choice; it represents the unity and strength of the organization’s regional media brands. It symbolizes continuity and adaptability, both crucial qualities in today’s fast-changing media world. The circle is designed to work across digital platforms, with animated and interactive versions that reflect modern media’s fluid, versatile nature.
To reinforce the new identity, we introduced graphic elements, such as icons and patterns based on the logo’s geometric design, to create a consistent visual style across all platforms. These details highlight the focus on digital connectivity and information flow.
The fresh typography, modern color palette, and thoughtful design elements create a cohesive, flexible brand image and demonstrate MADSACK’s leadership in the evolving digital media landscape.