The Malaysia Airlines logo is strong and memorable. It consists of a two-tiered text block where the main company name, “malaysia,” is in thick italics in lower case, and “airlines” is written below in lower case in the right-hand corner in the slimmer font. The text is dark blue, symbolizing stability, reliability, and professionalism.
To the right of the text is a symbol of a kite, horizontally turned and flying forward. The kite is an Eastern sign associated with many values, such as wisdom, courage, luck, spirituality, and happiness. The red and blue color of the kite means dynamism and strength, and the national culture of Malaysia.
The brand symbol – a kite – not only gives the airline its unique symbolism and sets it apart from other airlines but also conveys the national character of the company and its commitment to the country’s cultural traditions.
Malaysia Airlines’ brand values and strengths include a high level of passenger service, a commitment to flight safety and crew competence, an extensive worldwide route network, and a diverse range of service classes. The brand identity is modern and beautiful, with quality and reliability.
Malaysia Airlines: Brand overview
Founded: | 1 May 1947 |
Founder: | Khazanah Nasional Berhad |
Headquarters: |
Kuala Lumpur International Airport, Sepang, Malaysia |
Website: | malaysiaairlines.com |
Meaning and History
1972 – 1987
1987 – 2012
2012 – 2013
2013 – today
Malaysia Airlines color codes
Cool Black | Hex color: | #002b5c |
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RGB: | 0 43 92 | |
CMYK: | 100 53 0 64 | |
Pantone: | PMS 648 C |
Pigment Red | Hex color: | #ed1c24 |
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RGB: | 237 28 36 | |
CMYK: | 0 88 85 7 | |
Pantone: | PMS 485 C |