MAN Logo


The MAN logo resembles a beautiful image against the backdrop of a rising sun. The emblem highlights the significance and scale of production and hints at the company’s historical roots, which were present at the dawn of the metallurgical industry.

MAN: Brand overview

MAN (Maschinenfabrik Augsburg-Nürnberg) began its remarkable journey 1758 as a humble family-run ironworks in Bavaria. By 1808, the brand had its first engineering plant in Oberhausen, near Augsburg, and by 1840, it was venturing into steam engine production. This marked the beginning of its transformation into a significant industrial force.

The merger with the Nuremberg engineering company in 1898 led to the formation of Maschinenfabrik Augsburg-Nürnberg AG, or MAN. This union laid the groundwork for future growth and innovation. By 1915, the brand expanded into internal combustion engines and locomotives, collaborating with Rudolf Diesel to pioneer diesel engine technology.

In the 1920s, the brand diversified into truck and bus manufacturing, quickly becoming a leader in the German market. The acquisition of Saurer, a truck manufacturing specialist, in 1923 further solidified its position in the automotive industry.

During World War II, the brand’s involvement in producing military equipment made its facilities prime targets for bombing. Post-war, the brand focused on reconstruction and expanding its global footprint through acquisitions and partnerships. The acquisition of Gutenberg, a printing machine manufacturer, 1967 was a notable milestone.

Volkswagen AG acquired a controlling stake in the brand in 1986. Under Volkswagen’s aegis, the brand thrived as a producer of commercial vehicles and industrial equipment. The 2008 global financial crisis saw Volkswagen injecting substantial funds into the brand, safeguarding it from bankruptcy. This period also saw significant investments, including a stake in Swedish truck manufacturer Scania in 2009 and Chinese company Sinotruk in 2011.

The formation of MAN SE in 2011 marked a new era, with the brand overseeing operations in truck, bus, diesel engine, turbomachinery, and engineering solutions. By August 31, 2021, the brand had been fully integrated into the Volkswagen Group, concluding its journey as an independent entity.

Meaning and History

MAN Logo History

What is MAN?

MAN is a prominent German company known for its expertise in commercial vehicles and mechanical engineering. Specializing in producing trucks, buses, and engines, MAN is celebrated for its innovative solutions, high-quality manufacturing, and dependable performance in the transportation and logistics sectors.

1758 – 2021

MAN Logo

The MAN emblem is made of metal, a fitting choice given the brand’s origins as a metallurgical plant. The main element of the logo is a graceful arc, resembling the sun’s disk rising over the horizon. This symbol reflects the company’s history: Man gradually rose to the top of its industry, starting underground as a metallurgical plant, illuminated by the rays of success.

Below the arc is the company name, written in large, uppercase metal letters. The abbreviation MAN stands for Maschinenfabrik Augsburg-Nürnberg AG. This abbreviation was introduced in 1908, following the merger of the plant and an engineering company in 1841.

Using uppercase letters in the name highlights the scale and size of the brand’s machinery. MAN manufactures buses and trucks, symbolizing power and reliability in the transportation industry. The logo’s metallic elements represent the strength and durability of the company’s products, indicating their high standards of quality and longevity.