Manifattura Automobili Torino Logo PNG
The Manifattura Automobili Torino logo tells a story of powerful cars capable of overcoming obstacles and reaching impressive speeds. The emblem’s elements reveal the details’ flawless craftsmanship and premium design.
Manifattura Automobili Torino: Brand overview
Manifattura Automobili Torino (MAT) burst onto the scene in 2014. Paolo Garella, a seasoned automotive engineer with a rich history at Pininfarina and Bertone, founded it. Garella envisioned a company dedicated to engineering and producing niche, exclusive automotive projects, drawing from Italy’s deep well of car craftsmanship traditions.
The company undertook various projects in its early days, crafting specialized vehicles for car manufacturers, startups, and private clients. A standout project was the SCG003 supercar for Scuderia Cameron Glickenhaus. By 2018, a significant partnership with Apollo Automobil created the Apollo Intensa Emozione (IE), a hypercar with a V12 engine roaring with 780 horsepower.
This success cemented the company’s reputation in the high-performance vehicle niche. The company expanded its horizons, taking on new projects and delving into electric vehicle and sustainable mobility segments.
The company prides itself on blending traditional Italian craftsmanship with cutting-edge technology and innovative design. By investing in advanced manufacturing processes like 3D printing and composite materials, the company ensures that each vehicle is a masterpiece of quality and detail, thanks to the hands of skilled artisans.
Today, the company produces exclusive cars combining classic design and modern performance. Highlights include the revival of the legendary Lancia Stratos, built on the Ferrari F430 Scuderia chassis. Unveiled at the 2018 Geneva Motor Show, this new Stratos wowed with its retro design and impressive capabilities.
The company plans 25 handcrafted units of the new Stratos, each tailored to the client’s desires. The company is also developing the New Stratos supercar, furthering the legacy of the iconic Lancia Stratos.
The company stands out in the automotive world with its unique blend of heritage and innovation, making it a top choice for those seeking bespoke, high-performance vehicles infused with Italian elegance.
Meaning and History
What is Manifattura Automobili Torino?
Manifattura Automobili Torino (MAT) is an Italian company specializing in bespoke and limited-edition supercars. Focused on high-performance vehicles and innovative designs, MAT caters to enthusiasts looking for unique and exclusive automobiles.
2014 – today
The emblem of Manifattura Automobili Torino (M.A.T.) consists of a circle, symbolizing harmony and completeness. The circle also represents a wheel, indicating the company’s focus on automotive development. Every project created at Manifattura Automobili Torino appears complete and perfect, reflecting a commitment to excellence in every detail.
The brand name is written inside a red border, with the capital letters of the words in bold. This highlights the importance and recognizability of the company’s name, often abbreviated as M.A.T.
In the center of the emblem is an upward-pointing triangle. This element of the logo carries several meanings. The triangle resembles the symbol for gasoline, the primary fuel source for cars, as oil and gas fields use a triangle to indicate these resources. The triangle also represents overcoming challenges and obstacles. The company’s cars exhibit high performance and durability, capable of traversing mountain passes and other difficult routes.
Over the triangle is a schematic image of a bull’s head. This symbol embodies the powerful engines installed in the company’s cars. The bull is chosen as a symbol of strength and power, emphasizing the technical superiority of Manifattura Automobili Torino’s engines.
