Mayda, a creative production studio founded in 2021, has unveiled a new logo and brand identity designed by Studio Kiln. The updated design reflects the studio’s focus on innovation and modernity, showcasing its expertise in advertising, technology, film, and gaming while reinforcing its dedication to growth and quality.
At the center of the new logo is a reimagined “Y,” a standout visual element that symbolizes flexibility and forward momentum. This abstract “Y” integrates seamlessly into the wordmark, connecting with the surrounding letters through sleek, angled lines that bring elegance and cohesion to the design. The stylized “Y” is a key graphic element throughout the brand’s identity.
The typography uses a geometric, precise sans-serif font that complements the logo’s modern look. Clean and professional, the updated wordmark emphasizes the distinctive “Y,” adding a creative flair without sacrificing simplicity. This design approach ensures the logo works well across different formats and platforms.
The monochromatic black-and-white color scheme underscores the minimalist and adaptable nature of the design. By avoiding additional colors, the logo draws attention to the unique “Y,” reinforcing a sleek, contemporary aesthetic suitable for digital, print, and other media applications.
In motion, the “Y” transforms into an interactive “portal” in animated formats, enhancing visuals and motion graphics. This dynamic element highlights the studio’s focus on innovation and creative storytelling, adding depth to the brand experience.
The new logo marks a major step forward compared to its predecessor, which lacked distinct features and coherence. The redesign introduces a clear sense of identity and precision, better reflecting the studio’s role as a forward-thinking, high-quality production house.
This rebranding solidifies Mayda’s position in the creative production industry, combining clarity, innovation, and adaptability. The new identity emphasizes the company’s dedication to delivering impactful and original work, setting it apart as a leader in the field.
