Metrogas Chile has introduced a new visual identity, updating its logo to reflect modern energy solutions and a stronger focus on sustainability. The redesign moves away from the detailed, industrial look of the previous branding, opting for a cleaner, more adaptable style that emphasizes environmental responsibility and digital accessibility.
One of the biggest changes is in the typography. The company name is now set in a rounded, sans-serif typeface, replacing the bold, angular lettering of the past. The softer, more fluid shapes make the brand feel approachable while keeping the text clear across digital and physical applications. Using lowercase letters reinforces a modern, consumer-friendly look.
The emblem was redesigned, replacing the previous leaf and water droplets with a simplified, two-tone leaf. The blend of green and blue symbolizes the balance between ecological awareness and the role of natural gas as an energy source. These colors connect to clean energy while staying true to the company’s core service.
The overall design has been streamlined, removing extra details that made the old logo feel cluttered. The background featuring a blue sky and clouds has been dropped, making the logo more versatile across different formats. The refined design ensures it works well on everything from print materials to digital applications and signage.
The color palette has been adjusted, with softer blue and fresh green tones. The combination strengthens the brand’s connection to energy and nature while keeping the overall look professional and environmentally conscious. The improved contrast makes the logo easier to read while maintaining a polished appearance.
The rebrand gives Metrogas Chile a fresh, dynamic identity that aligns with its commitment to innovation and sustainability. The refined typography, updated emblem, and refreshed colors create a cohesive, adaptable brand that stands out in traditional and digital spaces. The new design reinforces the company’s role in delivering cleaner energy solutions while making the brand feel more modern and accessible.
