Mirinda updated its image after a long period with an overloaded identity. The new mark from PepsiCo Design + Innovation removes excess visual noise and emphasizes taste, mood, and a smile. For a brand that appeared in Spain in 1959 and joined PepsiCo in 1970, the update was an attempt to create a unified image across markets without the old devices of splashes, leaves, and forced teenage energy.
The name Mirinda comes from Esperanto. It is connected to the meanings “amazing” and “wonderful.” The brand started with orange soda and later expanded into an international line of fruit drinks in various flavors. In the beverage market, it competes with Fanta and Crush, so taste has always been the main argument. The new Smile Please system keeps taste at its core but expresses it through joy and a smile rather than through a picture of fruit.
Older versions of the logo often relied on citrus motifs. They had leaves, splashes, compressed forms, and the feeling of a fruit explosion. The leaf above the letter “i” served as an accent for a long time and helped guide the name’s pronunciation. The new mark drops it. The leaf was removed, the fruit drama was reduced, and a soft arc resembling a smile appeared above the second “i.”
The main change is visible in the letters. The name Mirinda no longer jumps along the line or looks angular. The new mark sits more evenly, the letters are closer in weight, and the spacing is tighter. The “M,” “N,” and “A” have sharp peaks, the “R” has a large inner form, and the “A” is made without a crossbar. Taken together, these details make the word look unified, fresh, and bold enough.
The semicircle above the “i” became the logo’s primary element. It brings the accent back to the right part of the name and connects the mark with the Smile Please platform. The brand now relies not on the image of exploding juice, but on the emotion after a sip. For a brand aimed at Gen Z, the move feels flexible, with less pressure and a lighter mood.
The Mirinda Burst typeface develops the logic of the mark. Its forms support the density of the letters, the fruit intensity, and a light connection to the aesthetics of the 1960s, 1970s, 1980s, and 1990s. The brand needs it as its own voice, not as decoration. Through it, Mirinda keeps a unified look across different flavors and countries.
The new Mirinda does not abandon the energy the brand has lived with for decades. It removes excess effects and shifts the emphasis to the mark, where taste is conveyed through form, color, and a smile. The logo became calmer, more mature, and more aligned with a global system, while preserving its connection to fruit soda. T