Motortrade Logo PNG
The Motortrade logo conveys the patriotic spirit of Filipino entrepreneurs. The emblem resembles a strong wing, like a part of a plane delivering motorcycles to the country. It symbolizes reliability, safety, and continuous development and growth.
Motortrade: Brand overview
In 1979, Vicente Ongtenco, a passionate motorcyclist and visionary entrepreneur, launched Motortrade in Quezon City, Philippines. Recognizing the need for affordable, high-quality motorcycles, Ongtenco set up its headquarters in Quezon City. Motortrade began as a small dealership, selling and servicing various motorcycle brands, quickly realizing the demand for a brand tailored to Filipino riders.
The 1970s marked a period of growth for the company, partnering with Japanese motorcycle manufacturers to develop a line of motorcycles suited to Filipino road conditions and pricing preferences. The brand gained popularity, leading to the opening of new stores and service centers across Metro Manila. As its reputation grew, the company expanded nationwide, offering parts, accessories, and related services, becoming a one-stop shop for motorcycle enthusiasts.
The 1980s saw the company collaborating with Japanese manufacturers like Honda, Yamaha, and Suzuki. 1985, the company earned the prestigious “Best Motorcycle Dealer” award from Honda Philippines. The 1990s brought further expansion beyond Metro Manila, with new stores and service centers opening in other regions. The company began selling motorcycles under its brand and 1995 celebrated its 25th anniversary with a large-scale advertising campaign.
The 2000s ushered in modernization for the company, which integrated new technologies and launched online sales. The company developed a loyalty program for its customers and opened its 100th store in 2005. In recent years, electric and eco-friendly motorcycles have been introduced, adapting to changing market demands.
During the 2010s, the company diversified its offerings to include scooters, ATVs, and other motor vehicles. It also expanded its network of service centers and parts stores. 2019, the company celebrated its 50th anniversary with several charitable and social initiatives.
Resiliently facing challenges, the company enhanced its online presence and introduced contactless purchase and service options. Today, the company is one of the largest and most respected motorcycle dealers in the Philippines, boasting a nationwide network of stores and service centers.
Meaning and History
What is Motortrade?
Motortrade is a leading motorcycle dealership network in the Philippines, celebrated for its diverse selection of motorcycle brands and models. Catering to a wide array of customer needs and preferences, Motortrade stands out for its comprehensive network of dealerships, making it easy for customers to find and purchase their desired bikes. Committed to making motorcycle ownership more accessible for Filipinos, Motortrade provides various payment plans and robust after-sales support, ensuring every rider’s smooth and satisfying experience.
1979 – today
Motortrade was founded in 1979 and initially focused on selling spare parts. In 1989, after going public as Motortrade Nationwide Corporation, the logo still in use today was chosen. The logo resembles part of the Philippine flag. The blue detail of the national symbol emphasizes patriotism and the company’s commitment to its country.
Motortrade ranks among the largest taxpayers in the Philippines and actively contributes to the country’s economic development. The logo’s closed background represents the island nation, highlighting its geographic location. The logo also resembles the outline of a motorcycle frame, the brand’s primary product. The silhouette hints at an airplane wing, symbolizing speed and indicating the means of transportation.
Motortrade acts as a dealer for other brands and arranges the air transport of motorcycles to the Philippines. The ascending line in the logo symbolizes the company’s growth and dynamism. At the bottom of the emblem, the company’s name is written in bright, festive yellow letters. The name Motortrade accurately reflects the corporation’s area of activity. The color scheme combines the sea’s blue and the sun’s yellow, evoking the Philippine scenery.
