NCT (Neo Culture Technology) is a boyband band from South Korea that includes several units. Each of them has its localization, time of emergence, and its compositions, which do not overlap. NCT U appeared in the spring of 2016, NCT 127 appeared then, too, but in early summer, NCT Dream in late August of the same year, WayV in winter 2019, and NCT Hollywood is scheduled to open in late 2021. Their founder and inspirer is the famous Korean media mogul, producer, and musician Lee Soo-man. He is the owner of S.M. Entertainment, which owns the youth group. In all, it consists of 23 people in their early 20s.
Meaning and History
The first trainees were introduced much earlier than the year the project was founded, in 2013. That’s when a training team called SM Rookies emerged. At first, five guys got into it by casting. They were repeatedly auditioned and selected. Then the number of potential participants increased to 16 – that’s how many they were in the winter of 2016. The rest got into the group from S.M. Entertainment shows and personal recommendations.
The main work began in 2016 with an unusual idea of the producer. He presented his concept “SMTOWN: New Culture Technology 2016” at the SM Coex Artium. Lee Soo-man wanted to start a new-format teenage music group according to the idea. The number of its members should be unlimited, and the boyband can open at any time, depending on the number of people recruited. If a boy is not in one unit, he must go to the second. And the name was taken from the presentation and shortened to three letters.
The main unit is NCT U. It began its career with two singles, Without You and The 7th Sense. The second came to the NCT 127 lineup, which debuted with a mini-album of the same name. Other performers joined together in the group NCT Dream, which presented the composition Chewing Gum. The next project is WayV, which announced itself with the collection “The Vision.” They sing in several languages: Korean, Japanese, Chinese, and English. At the same time, they have one owner, one manager, and one logo. The identity reflects the key essence of the compositions – unity.
The logo, like the project, is innovative. It concentrates on opposing tendencies. For example, it is simultaneously stylish and unusual for the music sphere, austere and innovative. We feel the strive for classicism, and at the same time, we have the presence of technology and pixel graphics, where miniature elements are combined into something big. In this case, the symbols of geometric shape look like parts composed by the method of pixelation. In addition, they resemble fragments of popular first-generation video games, where the main characters were advancing through labyrinths and receiving rewards.
But in fact, the letters are stylized as hieroglyphs. This is evidenced by the “construction” of the “t” sign, which does not look like an English-language character. It has an overly elongated right-hand side, which does not exist in the original writing. The presence of the labyrinth is also indicated by the half bar overlapping the inner space. The additional element of the last letter makes it identical to the “n.” Overall, the abbreviation is made up of lower-case typeface because the similarity between the characters is more clearly visible that way.
Font and Colors of the Emblem
The typeface used to denote the NCT group is as close as possible to such fonts as Hauptbahnhof and Severe. She got manufacturability and perfect evenness; from the other – a roll call with the oriental script. But the color scheme is the same. It is monochrome, consisting of a black background and white lettering. There are also mirror-opposite options.