K-pop Logos and Brands
South Korean pop music, which has become a global cultural phenomenon, defines the theme of the “K-Pop” section. BTS, BLACKPINK, EXO, TWICE, Stray Kids, and dozens of other groups and solo artists form an industry where visual identity plays a role comparable to musical content. K-pop group logos function as brands with their own merchandise, fan paraphernalia, and licensing programs. SM Entertainment, JYP Entertainment, HYBE, and YG Entertainment are behind the production of artists, and the logos of both the labels themselves and their protégés reflect the commercial ecosystem of Korean pop culture.
