The ENHYPEN logo is an intriguing design, with the initial ‘E’ bearing similarities to the ‘E’ from the Earth Orbiter typeface by Iconian Fonts. Interestingly, the middle horizontal stroke of this letter is detached from the vertical stem, just as it is in the referenced font. This design aspect cleverly plays on the term “hyphen,” a punctuation mark that is a short dash.

This unique element is an artistic choice and carries a deep symbolic significance. The hyphen stands for connection and unification, depicting the idea of several individuals coming together to form something new and unique. This can be seen as a metaphor for the group ENHYPEN, where multiple artists unite to create harmonious music, suggesting synergy and teamwork.

In contrast to the stylized ‘E,’ the rest of the letters in the wordmark are composed of bold sans-serif glyphs. These can be likened to those found in Gymkhana Bold by Typodermic Fonts Inc. or Typold Black by The Northern Block. The heavy and sturdy nature of these letters may symbolize the strength and stability of the collective, representing their unwavering determination and commitment to their craft.

The separation in the ‘E’ and the solidity of the rest of the logo forms an appealing contrast, just like the different musical styles and personalities within the group that come together to create a cohesive and unique sound. This reinforces the theme of unity in diversity, which is central to ENHYPEN’s identity.

The ENHYPEN emblem embodies the spirit of togetherness, showcasing unity and harmony within the group. The creative use of typography in the logo effectively conveys this, with the distinct ‘E’ and the sturdy rest of the letters beautifully representing the idea of unity in diversity.

ENHYPEN: Brand overview

Founded:2020 – present
Founder:Belift Lab
Seoul, South Korea

Hailing from South Korea, the boy band ENHYPEN is a music phenomenon that’s causing a stir on the global stage! The seven-member group was forged through the fiery trials of the 2020 reality survival show, I-Land, orchestrated by Belift Lab, a collaborative venture between CJ ENM and Hybe Corporation.

The suspense-filled I-Land competition was unleashed on the cable network Mnet on June 26, 2020. Audiences worldwide were captivated by the electrifying showdown to discover the future stars of the K-pop scene. The competitors were put through grueling tests of their singing, dancing, and rapping skills, along with their ability to gel together as a cohesive unit. The question on everyone’s lips: who would emerge triumphant?

After several nail-biting months, the curtains finally came down on the show on September 18, 2020, unveiling the chosen seven who would form the boy band: Heeseung, Jake, Jay, Sunghoon, Sunoo, Jungwon, and Ni-Ki. Each had navigated the high-pressure competition and was now primed to step into the spotlight!

Following the fever-pitched contest, the seven I-Land victors were officially christened as ENHYPEN on November 30, 2020. To commemorate their much-anticipated debut, they unveiled their first mini-album, “Border: Day One,” much to the joy of their eagerly waiting fans.

Despite their recent entry into the music industry, ENHYPEN catapulted to dizzying heights of K-pop fame, rapidly garnering attention and accumulating a fervent fan following. Their swift ascent has led to them being dubbed as the “4th generation of K-pop.”

ENHYPEN’s inaugural album, “Border: Day One,” and its star single, “Given-Taken,” were met with resounding success both in South Korea and overseas. Their talent and efforts have been recognized with several awards, such as the Best New Male Artist at the 35th Golden Disc Awards and the Rookie of the Year at the 2021 Gaon Chart Music Awards. The promising start to their journey has fans and critics alike eager to see what the future holds for this budding K-pop sensation.

With a promising beginning marked by stunning achievements, ENHYPEN’s future trajectory is highly anticipated by fans who are keenly waiting to witness what feats the group will conquer in the forthcoming years.

Meaning and History

ENHYPEN Logo History

ENHYPEN’s brand identity stands at the intersection of youthfulness, ambition, and camaraderie. Their brand connects to fans, or ‘ENGENE’ as they are called, through music and a narrative that promotes unity, growth, and transformation. Each member is presented as an essential group component, contributing to their collective identity.

Their branding goes beyond their music, extending into visual elements such as their logo, album covers, and merchandising. Their signature logo, stylized in all caps, is immediately recognizable and reflects their brand’s forward-thinking and innovative characteristics. These elements combine to form a cohesive brand identity that complements their music and the message they wish to convey.

Their branding efforts have been successful in building a loyal fanbase and setting them apart in the crowded K-pop scene. The group’s authenticity, talent, and unique narrative have been central to its brand identity, solidifying its position as a fresh and dynamic force in the global music industry.

What is ENHYPEN?

The dawn of ENHYPEN marked a new chapter in the South Korean music scene. This boy band, formed by Belift Lab, a joint venture between CJ ENM and Hybe Corporation, was the result of an intense survival competition show called I-Land in 2020. Their successful emergence from this rigorous process speaks volumes about the group’s talent, perseverance, and charisma.

The band consists of seven members, each bringing their unique qualities to create a diverse and captivating blend of musical styles. From their debut, they have charmed fans worldwide with their charismatic performances and creative music videos, charting a path that’s continually on the rise in the competitive K-pop industry.

ENHYPEN color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C