ENHYPEN: Brand overview

South Korean boyband ENHYPEN is a musical phenomenon making a splash on the world stage! The seven-member group was formed through the fiery trials of the survival reality show “I-Land,” organized by Belift Lab, a joint venture between CJ ENM and Hybe Corporation.

The thrilling “I-Land” competition was aired on cable channel Mnet on June 26, 2020. Viewers around the world were mesmerized by the exciting confrontation that revealed the future stars of the K-pop scene. The contestants went through grueling challenges, testing their singing, dancing, and rapping skills, as well as their ability to come together as one. The question on everyone’s mind was: who would emerge as the winner?

After months of being very difficult, the curtains came down on the show on September 18, 2020, and the names of the seven boyband members, Heeson, Jake, Jay, Seonghoon, Sunoo, Jungwon, and Ni-Ki, were revealed. Each of them has made it through the intense competition and is now ready to go out into the world!

After a hectic competition, the seven I-Land winners were officially proclaimed ENHYPEN on November 30, 2020. In honor of their long-awaited debut, they unveiled their first mini album, “Border: Day One,” much to the delight of their fans.

Despite their recent emergence in the music industry, ENHYPEN has skyrocketed to the dizzying heights of fame in K-pop, quickly gaining attention and fervent fans. Their meteoric rise has led to them being referred to as the “4th generation of K-pop”.

ENHYPEN’s first album, “Border: Day One,” and its star single, “Given-Taken,” were a resounding success both in South Korea and abroad. Their talent and efforts have been recognized with several awards, such as “Best New Male Artist” at the 35th Golden Disc Awards and “Rookie of the Year” at the Gaon Chart Music Awards 2021. The promising start to their journey has fans and critics alike eager to see what the future holds for this budding K-pop sensation.

A promising start marked by stunning achievements makes ENHYPEN’s future trajectory highly anticipated by fans who are eager to see what feats the band will accomplish in the coming years.

Meaning and History

ENHYPEN Logo History

What is ENHYPEN?

The emergence of ENHYPEN marked a new chapter in the South Korean music scene. Formed by Belift Lab, a joint venture between CJ ENM and Hybe Corporation, this boyband is the result of an intense competitive survival show called I-Land in 2020. The successful emergence from this challenging process speaks to the talent, tenacity, and charisma of the group.

The band consists of seven members, each bringing their own unique qualities, creating a diverse and mesmerizing blend of musical styles. Since their debut, they have captivated fans around the world with their charismatic performances and creative music videos, paving a path that is constantly on the rise in the competitive K-pop industry.

2020 – today


The first letter “E” in the ENHYPEN logo resembles the letter “E” from Iconian Fonts’ Earth Orbiter font. Its middle horizontal stroke is similarly separated from the vertical bar. This design choice plays off the word “hyphen,” a punctuation mark that usually looks like a short dash. In this context, it symbolizes the unity of several people coming together to create something new. The rest of the word is typed in a bold sans serif font, similar to Gymkhana Bold by Typodermic Fonts Inc. or Typold Black by The Northern Block.

The design is quite thoughtful. The use of a special “E” gives it a unique feel, making you think it’s not just letters. It’s like a secret handshake or wink, something extra to unravel. Bold letters make the logo more colorful and not like another boring logo. It’s like wearing your favorite cap or sneakers: you just stand out more.

ENHYPEN color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C