Ninja Van Logo

Ninja Van LogoNinja Van Logo PNG

Ninja Van: Brand overview

In 2014, there was a new player in the logistics market called Ninja Van, created through the joint vision of Lai Chang Wen, Sean Chong, and Boxian Tan. Initially based in Singapore, the company aimed to revolutionize last-mile delivery solutions for the burgeoning e-commerce sector.

Due to rapid growth in its home country, Ninja Van successfully raised funds in excess of $30 million in the first two years. This success allowed the company to expand beyond Singapore. By 2016, the brand had spread to various countries in Southeast Asia: Malaysia, Indonesia, Philippines, Thailand, and Vietnam.

A distinctive feature of Ninja Van’s operations is its use of technology-driven processes. The company leverages the power of data analytics and digital solutions to optimize delivery routes, track parcels in real-time, and inform customers in a timely manner. By the end of 2018, Ninja Van had become not just a logistics provider but a leader in the last-mile delivery segment in Southeast Asia, as evidenced by a significant Series C fundraising of $85 million.

Over the next few years, the company kept up its growth momentum. Expanding its reach, the company launched operations in Myanmar in 2019 and raised even more capital in subsequent funding rounds. With a strong network of more than 30 sorting points and corporate centers spread across seven countries in Southeast Asia, Ninja Van efficiently processes more than 2 million parcels every day and employs more than 10,000 people.

Amidst the flourishing e-commerce sector in Southeast Asia, Ninja Van remains true to its core vision of using technology to optimize and enhance last-mile delivery.

Meaning and History

Ninja Van Logo History

2014 – today

Ninja Van Logo

Ninja Van, a logistics company from Singapore, has a unique approach to showcasing its business direction with its logo. The logo uses basic shapes but spices them up with an impromptu ninja-like eye mask. Inside the red drop-shaped element is a black circle in a white ring and a rectangle with rounded edges on both sides. The circle is the head, and the rectangle is the eye mask. The name of the delivery service is displayed on the right side. Each part of the name has a different color. The inscription uses a lowercase font with bold letters; there are no serifs.

The logo turned out to be quite interesting, combining features of old-school ninja and modernity. The different colors in the company name make it interesting to look at and easy to remember. The shapes are simple but say a lot, for example, that the company is both traditional and somewhat modern.