Ninja Van Logo PNG
Ninja Van: Brand overview
In 2014, there was a new player in the logistics market called Ninja Van, created through the joint vision of Lai Chang Wen, Sean Chong, and Boxian Tan. Initially based in Singapore, the company aimed to revolutionize last-mile delivery solutions for the burgeoning e-commerce sector.
Due to rapid growth in its home country, Ninja Van successfully raised funds in excess of $30 million in the first two years. This success allowed the company to expand beyond Singapore. By 2016, the brand had spread to various countries in Southeast Asia: Malaysia, Indonesia, Philippines, Thailand, and Vietnam.
A distinctive feature of Ninja Van’s operations is its use of technology-driven processes. The company leverages the power of data analytics and digital solutions to optimize delivery routes, track parcels in real-time, and inform customers in a timely manner. By the end of 2018, Ninja Van had become a logistics provider and a leader in Southeast Asia’s last-mile delivery segment, as evidenced by a significant Series C fundraising of $85 million.
Over the next few years, the company kept up its growth momentum. Expanding its reach, the company launched operations in Myanmar in 2019 and raised even more capital in subsequent funding rounds. With a strong network of more than 30 sorting points and corporate centers spread across seven countries in Southeast Asia, Ninja Van efficiently processes more than 2 million parcels every day and employs more than 10,000 people.
Amidst the flourishing e-commerce sector in Southeast Asia, Ninja Van remains true to its core vision of using technology to optimize and enhance last-mile delivery.
Meaning and History
2014 – today
Ninja Van, a logistics company from Singapore, creatively incorporates its operational theme into its logo. The design features a classic geolocation pin, ingeniously modified with a makeshift eye band reminiscent of what ninjas wear. The logo’s red drop-like element contains a black circle within a white ring and a rectangle with rounded sides. This setup imagines the circle as the head and the rectangle as the eye band, cleverly aligning with the ninja theme.
To the right of this symbol is the delivery service’s name, with each part of the name displayed in a different color. The text is set in lowercase, bold letters, maintaining a modern and sleek look by omitting serifs.
This unique logo design visually and cleverly communicates the company’s swift and stealthy delivery services, reminiscent of a ninja’s attributes. Using distinct colors for each part of the company name adds visual interest and enhances brand recognition. Through this thoughtful design, Ninja Van effectively conveys its commitment to efficient, discreet, and reliable logistics solutions, mirroring the precision and skill of the iconic ninjas.
